T-Mobile US Expands T-Mobile Tuesdays Rewards Program to Boost Customer Retention

T-Mobile US is expanding its T-Mobile Tuesdays rewards program to retain customers after higher churn and price changes. The refreshed perks include a free MLB.TV subscription and new merchandise offers. The move aims to keep subscribers engaged and reduce switching. The stock's performance is mixed, with a 4.5% return YTD and a 17.1% decline over the past year. The loyalty push adds another piece to the picture when evaluating T-Mobile's customer base stability.