MNTN and ZoomInfo Partner to Transform B2B Advertising on Connected TV

MNTN and ZoomInfo have partnered to revolutionize B2B advertising on connected TV. The collaboration aims to tap into a $39 billion U.S. advertising market by enhancing targeting and measurement capabilities. B2B marketers can now target specific decision-makers using AI-powered precision on the largest screen at home. Advertisers can access ZoomInfo's data directly within MNTN's self-serve platform, offering greater control over ad visibility and timing. Campaigns are auto-optimized for performance, allowing marketers to track key metrics. This partnership marks a significant step toward making advanced TV advertising truly effective for B2B marketers.

In a strategic move to enhance B2B advertising, MNTN (NYSE: MNTN) and ZoomInfo (NASDAQ: GTM) have announced a partnership that aims to tap into the $39 billion U.S. advertising market. This collaboration brings AI-powered precision targeting to streaming TV campaigns, making it easier for B2B marketers to reach their ideal buyers.

MNTN, a technology platform that brings performance marketing to Connected TV, has partnered with ZoomInfo, the Go-To-Market (GTM) Intelligence Platform. Together, they aim to help B2B marketers reach the right business decision-makers through streaming TV ads. This partnership democratizes TV advertising for B2B brands, unlocking a new channel for driving leads and pipeline with fully measurable, auto-optimized outcomes [1].

MNTN advertisers can now tap into ZoomInfo's 100M+ decision-makers in the GTM Intelligence Platform. This integration provides access to clean, actionable data, real-time AI-powered insights, and automation to drive growth. By targeting streaming ads to specific companies, job titles, industries, and even people actively researching their product or category, B2B brands can effectively get in front of high-value prospects on the biggest screen in the home [1].

Henry Schuck, CEO and Founder of ZoomInfo, highlighted the partnership's potential, stating, "By combining ZoomInfo's B2B intelligence with MNTN's platform, we empower marketers to not just target better, but act faster, arming revenue teams with the data and tools to seize opportunities. This is the future of GTM: intelligence driving execution" [1].

Advertisers can access ZoomInfo’s data and intelligence directly within MNTN’s self-serve platform, giving them more control over who sees their ads and when. Campaigns are automatically optimized for performance, and advertisers can track key outcomes like leads generated, site visits, conversions, and revenue [1].

Mark Douglas, CEO of MNTN, underscored the partnership's impact, noting, "Our mission to democratize TV means making it work for any business - from direct-to-consumer brands to software companies. Now, with ZoomInfo’s unmatched data and our precision targeting, Performance TV finally delivers what B2B marketers need: the right audience and real performance" [1].

This partnership marks a significant step toward making advanced TV advertising truly effective for B2B marketers. By combining the precision targeting of ZoomInfo with the performance capabilities of MNTN, B2B marketers can run smarter, cross-channel campaigns that include premium Connected TV. It is omnichannel strategy meets prime-time impact, putting marketers' messages in front of the people who matter most [1].

References
[1] https://www.businesswire.com/news/home/20250630540712/en/MNTN-and-ZoomInfo-Announce-Partnership-to-Revolutionize-B2B-Advertising-on-Television
[2] https://www.marketscreener.com/quote/stock/MNTN-INC-188936438/news/MNTN-and-ZoomInfo-Announce-Partnership-to-Revolutionize-B2B-Advertising-on-Television-50390276/
[3] https://finance.yahoo.com/news/mntn-zoominfo-announce-partnership-revolutionize-130000744.html