Mntn, Inc. shares rise 1.25% after-hours following new integration with CallRail for CTV attribution.

Mntn, Inc. rose 1.25% in after-hours trading, following the announcement of a new integration between CallRail and MNTN. This integration allows advertisers to attribute inbound calls and texts to CTV ads, providing additional insights into campaign performance. Historically, tracking leads from TV has been challenging, but MNTN's technology has changed that by offering visibility into metrics like incrementality, revenue, and conversion data.