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MNTN and Northbeam Launch Integration for Seamless CTV Measurement and Performance Tracking
ByAinvest
Wednesday, Dec 3, 2025 9:30 am ET1min read
MNTN and Northbeam have integrated their platforms to enable marketers to track and verify the performance of Connected TV (CTV) campaigns. The integration allows data from MNTN campaigns to flow directly into Northbeam, helping marketers measure CTV's impact on their business. Beta partners saw a 90% increase in net new site visits, and the integration aims to increase marketer confidence in CTV investments, which are expected to reach $33 billion in 2025.
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