MNTN Inc. (MNTN.US), the internet advertising company owned by the star of "Deadpool", has filed for a listing on the New York Stock Exchange.

Internet television advertising platform MNTN Inc. (MNTN.US) filed for an initial public offering, planning to list on the New York Stock Exchange under the ticker MNTN. The company, which acquired Ryan Reynolds' creative company Maximum Effort in 2021, named the Hollywood star as its chief creative officer.

The company, which provides advertising software to help brands promote themselves through connected TVs, will sell new shares in the IPO while selling shares to shareholders, according to a filing with the US Securities and Exchange Commission on Friday. The proposed listing terms will be disclosed in a later filing, when underwriters will begin marketing the shares. The offering is led by Morgan Stanley, Citigroup and Evercore.

The filing showed revenue growth and narrowing losses. The company had revenue of about $226m in 2024, with a net loss of $32.9m, compared with revenue of $176m and a net loss of $53.3m a year earlier. Its MNTN Performance TV platform offers a suite of targeting, measurement and automated optimization technologies, according to its website.

With 58 companies raising $9.8bn this year, MNTN will join a strong start to US IPOs, though it is more modest than what bankers had expected.

According to a statement at the time, MNTN raised $119m in a D round in 2021, led by funds and accounts managed by BlackRock and Fidelity Management & Research Co, which together invested about $110m.