MMA Shares Surge 11.11% on UFC GYM Partnership Expansion

Mixed Martial Arts Group (NYSE American: MMA) shares surged 11.11% in pre-market trading on July 11, 2025, driven by a significant expansion of its strategic partnership with UFC GYM. This multi-year agreement will support the global rollout of 45 new gyms in 2025, accelerating the expansion of MMA.INC's BJJLink.com software platform.

The partnership will see BJJLink.com become the official gym management software for all new UFC GYM BJJ franchise studios. This software will provide franchisees with an all-in-one operating system, including features such as mobile check-in, curriculum management, smart scheduling, payment infrastructure, referral tracking, and built-in CRM capabilities. The new BJJ-first studios will range from 2,000 to 5,000 square feet, featuring advanced mat spaces and recovery zones.

This expansion aligns with UFC's recent launch of the UFC BJJ 1 event series and MMA.INC's international expansion into Latin America, including a partnership with Gracie Allegiant HQ. The deal is expected to create a stable income stream for MMA.INC through the SaaS subscription model, while also demonstrating product-market fit in the martial arts vertical. The partnership's extension suggests strong execution on MMA.INC's part and builds on existing relationships with industry legends like Clark Gracie, creating multiple growth vectors for their martial arts technology platform.