MINISO: Steering into Supermarkets, Diversifying Retail

MINISO, the global value retailer known for its trendy lifestyle products, has announced an extraordinary general meeting (EGM) to be held on January 17, 2025. The primary agenda is to seek shareholder approval for the proposed acquisition of a 29.4% stake in Yonghui Superstores Co., Ltd. This strategic move signals MINISO's intention to expand beyond its core retail business and enter the supermarket sector.

MINISO's diversification strategy is commendable, as it allows the company to tap into a new market and create synergies in supply chain and retail operations. Yonghui, a major player in China's grocery retail space, operates over 800 stores nationwide. By investing in Yonghui, MINISO gains access to this extensive retail network and a broader consumer base.



This acquisition aligns with MINISO's long-term growth strategy, as it enables the company to explore new revenue streams and expand market presence. The deal's structure through a PRC subsidiary suggests careful consideration of regulatory compliance, ensuring a smooth integration process. Although the exact transaction value remains undisclosed, this substantial minority stake provides MINISO with significant influence over Yonghui's operations.

Investors should monitor the integration progress and evaluate capital allocation concerns as MINISO executes this strategic acquisition. While the acquisition presents opportunities for growth, challenges such as managing cultural differences and maintaining customer loyalty across both brands must be addressed.



MINISO's foray into the supermarket sector is a bold strategic move that could create new revenue streams and enhance the company's overall business model. By leveraging synergies in supply chain and retail operations, MINISO can improve efficiency and reduce costs, ultimately driving growth and value for shareholders. This acquisition signals MINISO's ambition to grow beyond its core lifestyle retail business and establish a strong presence in the grocery sector.

In conclusion, MINISO's proposed acquisition of a 29.4% stake in Yonghui Superstores Co. aligns with its long-term strategy to diversify revenue streams and expand into new markets. The strategic move demonstrates MINISO's ambition to grow beyond its core lifestyle retail business and tap into the growing grocery sector. As investors, we should closely monitor the integration progress and evaluate capital allocation concerns while MINISO executes this strategic acquisition.