MINISO Group Holdings Boosts Creative Lineup with Artist Collaborations.

MINISO Group Holding Limited (NYSE:MNSO) is boosting its creative lineup through artist collaborations, including a proprietary IP incubation plan. The company's in-house IPs, such as DUNDUN Chicken and Gift Bear and Friends, have contributed significantly to its growth. MINISO Group Holding Limited is a Chinese investment holding company engaging in retail and wholesale of design-led lifestyle and pop toy products.

MINISO Group Holding Limited (NYSE: MNSO), a global leader in design-driven retail, is further bolstering its product offerings through strategic artist collaborations and a proprietary IP incubation plan. The company's in-house IPs, such as DUNDUN Chicken and Gift Bear and Friends, have already contributed significantly to its growth. MINISO Group Holding Limited is a Chinese investment holding company engaging in retail and wholesale of design-led lifestyle and pop toy products.

The company's latest success story is the Shanghai MINISO LAND flagship store, which won the prestigious Platinum award at the MUSE Design Awards 2025 for Interior Design. This 2,000-square-meter store, implementing a "super IP + super store" strategy, has demonstrated remarkable commercial success with revenue reaching 100 million yuan ($14 million) in nine months. The flagship store features collaborations with over 150 global IPs, including Harry Potter, Sanrio, and Disney, generating more than 80% of sales from these partnerships Miniso Group Holding Ltd Stock Price, News & Analysis^[1].

MINISO Group's financial performance has been robust, with revenue increasing 23.1% year-over-year to RMB4,966.1 million (US$693.2 million) in the second quarter of 2025. The company's same-store GMV growth turned positive, with operating profit rising 11.3% to RMB836.2 million. The company declared an interim dividend of US$0.2896 per ADS, representing approximately 50% of adjusted net profit for H1 2025 .

The company's expansion into luxury retail with MINISO SPACE at Nanjing's Deji Plaza is another significant milestone. MINISO Group's overseas markets now contribute 42.6% of MINISO brand revenue, up from 39.5% last year, showing strong international growth .

MINISO Group Holding Limited's commitment to sustainability and social responsibility is evident in its 2024 ESG Report. The company received an AA rating from MSCI for the third consecutive year and maintained its AA rating from Wind, ranking first in diversified retail. With 7,003 global employees (60.8% overseas), MINISO demonstrates strong diversity metrics, including 100% local store manager rates in Vietnam and 65% female employees in mainland China. The company invested heavily in employee welfare, creating a RMB10 million budget for marriage and childbirth rewards. Key initiatives include the MINISO Pet Protection Foundation with a RMB10 million donation, helping 380 stray animals and 110 retired working dogs find homes. In sustainable development, MINISO introduced 26 SKUs of Tritan plastic cups, achieved 90%+ carton recycling rates, and launched eco-friendly products certified by the Global Recycling Standard .

MINISO Group Holding Limited's strategic IP collaborations and in-house IPs are driving its growth and market position. The company's focus on sustainability, diversity, and employee welfare further enhances its reputation as a responsible corporate citizen. As the company continues to expand its global footprint and innovate its product offerings, investors and financial professionals can expect MINISO Group Holding Limited to maintain its strong performance and growth trajectory.