MINISO Group Holding Undervalued by 30%

Monday, Sep 29, 2025 9:18 am ET1min read

MINISO Group Holding's projected fair value is US$31.75 based on the 2 Stage Free Cash Flow to Equity model. The current share price of US$22.26 suggests a potential 30% undervaluation. Analysts' price target for MNSO is CN¥27.33, which is 14% below the fair value estimate. The DCF model takes into account two stages of growth, with the first stage being a higher growth period leveling off towards the terminal value captured in the second "steady growth" period.

MINISO Group Holding (MNSO) is a retail company that has been gaining attention for its unique business model and growth prospects. A recent analysis using the 2 Stage Free Cash Flow to Equity (FCFE) model suggests that the company's projected fair value is US$31.75, indicating a potential 30% undervaluation relative to its current share price of US$22.26. This analysis provides a valuable perspective for investors looking to evaluate the company's intrinsic value.

The DCF model takes into account two stages of growth. The first stage is a higher growth period that levels off towards the terminal value captured in the second "steady growth" period. For MINISO Group Holding, the first stage's cash flows are estimated based on analyst expectations and historical performance, while the terminal value is calculated using a conservative growth rate of 3.1%, aligned with the 5-year average of the 10-year government bond yield.

Analysts have set a price target of CN¥27.33 for MNSO, which is 14% below the fair value estimate derived from the DCF model. This discrepancy highlights the potential for MINISO Group Holding to be undervalued by the market. However, it is essential to consider that valuations are imprecise instruments and can vary based on different assumptions and models.

Investors should also be aware of the risks associated with the company. For instance, MINISO Group Holding's dividend is relatively low compared to its peers in the retail sector, and its debt is not well covered by operating cash flow. Additionally, the company's annual earnings are forecast to grow slower than the American market, which could pose a threat to its financial health.

In conclusion, MINISO Group Holding presents an intriguing investment opportunity based on the DCF analysis. While the company faces several challenges, its potential undervaluation relative to the current share price and analyst price target makes it a compelling option for investors seeking value in the retail sector. However, it is crucial to conduct thorough due diligence and consider other valuation methods before making an investment decision.

MINISO Group Holding Undervalued by 30%

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