Millennial Founder of Uncle Todd's Cleaning Products Diversifies Sales Strategy, Focusing on Brick-and-Mortar Retail Amid Amazon Challenges

Alex Yale, founder of Uncle Todd's, generates seven-figure revenue on Amazon but focuses more on brick-and-mortar retail. He uses Amazon to test products and prove market efficacy, but his main goal is to build a larger consumer product brand. Yale believes there's more room for disruption in retail than on Amazon, and his products are in 3,000 stores. He sees the top Amazon sellers as limited to only Amazon products, while his edge lies in being present in retail.

LGT Fund Management Co Ltd. has reduced its holdings in Amazon.com Inc. (NASDAQ: AMZN) by 2.3% in the first quarter of 2025, according to its latest 13F filing with the Securities and Exchange Commission. The firm, which owned 255,290 shares of Amazon.com before the sale, now holds 250,189 shares valued at approximately $48.57 million LGT Fund Management Co Ltd. Sells 6,101 Shares of Amazon.com, Inc. $AMZN^[1].

The sale of 6,101 shares by LGT Fund Management Co Ltd. represents a 2.3% reduction in its holdings, making Amazon.com the second-largest position in its portfolio, representing about 4.4% of its total assets LGT Fund Management Co Ltd. Sells 6,101 Shares of Amazon.com, Inc. $AMZN^[1]. The firm's holdings in Amazon.com were worth $48,571,000 as of its most recent SEC filing.

In addition to LGT Fund Management Co Ltd., other institutional investors and hedge funds have also bought and sold shares of Amazon.com. Castlekeep Investment Advisors LLC purchased a new stake in Amazon.com in the fourth quarter worth approximately $25,000, while Cooksen Wealth LLC purchased a new stake in the first quarter worth approximately $36,000 LGT Fund Management Co Ltd. Sells 6,101 Shares of Amazon.com, Inc. $AMZN^[1].

Meanwhile, insider selling was noted as CEO Andrew R. Jassy sold nearly 20,000 shares for about $4.4 million, which represented a 0.90% decrease in his ownership stake LGT Fund Management Co Ltd. Sells 6,101 Shares of Amazon.com, Inc. $AMZN^[1]. This sale follows a similar transaction by CEO Douglas J. Herrington, who sold 2,500 shares for $558,725.00, representing a 0.48% decrease in his ownership stake LGT Fund Management Co Ltd. Sells 6,101 Shares of Amazon.com, Inc. $AMZN^[1].

Analysts have set new price targets for Amazon.com, with several firms upgrading their ratings. HSBC upped their price objective to $256.00, while Sanford C. Bernstein set a $235.00 price objective and gave the stock an "outperform" rating . BNP Paribas Exane upgraded shares from a "neutral" rating to an "outperform" rating and set a $254.00 price objective. JMP Securities restated a "market outperform" rating and set a $285.00 price objective, while Scotiabank upped their price objective to $275.00 and gave the stock a "sector outperform" rating . Two analysts have rated the stock with a Strong Buy rating, forty-six have assigned a Buy rating and two have given a Hold rating to the company's stock .

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content .

Despite the recent insider selling, Amazon.com has seen its stock price rise, opening at $238.24 on Wednesday, September 10, 2025. The company has a quick ratio of 0.81, a current ratio of 1.02, and a debt-to-equity ratio of 0.15. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $242.52. The stock has a fifty-day simple moving average of $226.43 and a two-hundred day simple moving average of $208.24. The company has a market capitalization of $2.54 trillion, a PE ratio of 36.32, a price-to-earnings-growth ratio of 1.58, and a beta of 1.30 .

Amazon.com Inc. reported $1.68 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.31 by $0.37. The firm had revenue of $167.70 billion during the quarter, compared to analyst estimates of $161.80 billion. Amazon.com had a net margin of 10.54% and a return on equity of 23.84%. Amazon.com's quarterly revenue was up 13.3% on a year-over-year basis .

While Amazon.com continues to perform well, the recent insider selling and the focus on brick-and-mortar retail by entrepreneurs like Alex Yale of Uncle Todd's may indicate a shift in investor sentiment towards diversified retail strategies .