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Middle East Businesses Rapidly Adopting AI, Focus Shifts to Delivery and Impact: Adobe Research
ByAinvest
Monday, Jan 19, 2026 3:02 am ET1min read
ADBE--
Middle East businesses are rapidly adopting AI, with 88% experimenting with or deploying it, and 61% having mature cloud infrastructure. However, gaps in execution, measurement, and integration limit the translation of digital investment into tangible impact. Adobe's research highlights six key actions for business leaders to turn digital ambition into execution.
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