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MicroStrategy Inc. (MSTR): The Bitcoin-Driven Stock Phenomenon of 2024?

Market VisionThursday, Sep 26, 2024 12:50 am ET
3min read
MicroStrategy Inc. (MSTR) has been making headlines in 2024, not just for its software business, but for its aggressive Bitcoin investment strategy. As the world's first Bitcoin development company, MicroStrategy has positioned itself as a pioneer in the cryptocurrency space. But the question remains: is MicroStrategy the best-performing stock in 2024?


MicroStrategy's stock price skyrocketed over 100% in 2024, largely driven by its Bitcoin investment strategy. The firm began investing in Bitcoin in 2020 and, as of the end of July 2024, held 226,500 Bitcoin. As the value of Bitcoin has risen, so has MicroStrategy's stock price, closely following the cryptocurrency's trajectory.



However, MicroStrategy's software business has seen a year-over-year revenue decline. Through the first half of 2024, the firm's sales were $226.7 million, down from $242.3 million in the previous year. This decline can be attributed to the company's transition to a software-as-a-service (SaaS) model, which recognizes revenue over the life of the subscription term instead of upfront.

Despite the revenue decline, Wall Street analysts rate MicroStrategy a buy with a median share-price target of $194. This suggests a belief in upside for the stock, even as the company exited the second quarter with a net loss of $102.6 million. The analysts' optimism may be tied to the potential long-term benefits of MicroStrategy's Bitcoin investment strategy and its SaaS transition.


In conclusion, while MicroStrategy's Bitcoin investment strategy has driven its stock price performance in 2024, the company's software business faces challenges due to its transition to a SaaS model. The future of MicroStrategy's stock performance will likely depend on the trajectory of Bitcoin and the success of its software business transformation. As of now, it is too early to definitively label MicroStrategy as the best-performing stock in 2024, but its unique investment strategy and potential for growth make it a stock to watch.
Disclaimer: the above is a summary showing certain market information. AInvest is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from a third party source. Communications displaying market prices, data and other information available in this post are meant for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.