MicroStrategy Buys 4,980 BTC Worth $500 Million

Billionaire Michael Saylor, the co-founder and executive chairman of MicroStrategy, has announced a new Bitcoin purchase worth $500 million. This acquisition is part of MicroStrategy's ongoing strategy to accumulate Bitcoin, with the company now holding 597,325 BTC valued at over $64 billion. The latest purchase of 4,980 BTC was made at an average price of approximately $106,801 per bitcoin, according to a June 30 filing with the U.S. Securities and Exchange Commission (SEC).

MicroStrategy's Bitcoin holdings represent more than 2.8% of the cryptocurrency’s total supply cap of 21 million coins, generating unrealized gains of roughly $21.6 billion based on current market prices. This year alone, MicroStrategy has accumulated 88,062 BTC worth $9.8 billion, compared to 140,538 BTC valued at $13 billion in 2024. The business intelligence firm’s Bitcoin yield has reached 19.7%, with 7.8% gained in the second quarter alone, moving closer to its targeted year-to-date yield goal of 25% by year-end 2025.

Saylor has developed a pattern of announcing Bitcoin acquisitions on Sundays through social media hints. On June 29, Saylor updated his Bitcoin portfolio tracker with the message: “In 21 years, you’ll wish you’d bought more,” referencing his recent BTC Prague keynote presentation, in which he predicted that Bitcoin could reach $21 million per Bitcoin within two decades. This latest acquisition aligns with market expectations and Saylor's consistent strategy of increasing MicroStrategy's Bitcoin holdings.

The trend of companies incorporating Bitcoin into their corporate treasury strategies has gained momentum, with 134 publicly traded companies now following Saylor’s playbook. Recent adopters include Twenty One, Trump Media, and GameStop. Japanese investment firm Metaplanet announced the acquisition of an additional 1,005 BTC, expanding its total holdings to 13,350 BTC. Similarly, The Blockchain Group, described as Europe’s first Bitcoin treasury company, purchased 60 BTC, bringing its total to 1,788 BTC valued at approximately €161.3 million. The trend has also gained momentum in the United Kingdom, where at least nine firms across various sectors announced Bitcoin purchase plans or disclosed recent acquisitions for their corporate treasuries during the past week.

Cryptocurrency exchanges are developing new products to capitalize on this corporate Bitcoin trend. On June 28, Gemini launched a tokenized version of MicroStrategy (MSTR) stock for European Union investors, marking the exchange’s first tokenized equity offering in the region. This move reflects the growing interest in Bitcoin as a corporate asset and the potential for further integration into traditional financial markets.