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MicroStrategy, the largest corporate holder of Bitcoin (BTC), has rebranded as "Strategy" in an effort to reach a wider audience. The company's new name and logo aim to simplify its brand and emphasize its strategic focus. Despite the rebranding, Strategy has posted a fourth consecutive quarter of losses, totaling over $1 billion in losses for the year. During the quarter, the company purchased 218,887 BTC for $20.5 billion, its largest purchase to date. Shareholders have also voted to raise more funds to buy more BTC, indicating that the company's commitment to Bitcoin remains strong.
The U.S. Securities and Exchange Commission (SEC) is evaluating a proposal to modify BlackRock's spot Bitcoin ETF, potentially enhancing market mechanics. The proposal seeks to introduce in-kind redemptions for the iShares Bitcoin Trust, which could lead to greater efficiency and reduced costs associated with transactions. The SEC's request for public comments on the proposal indicates an effort to gauge community sentiment and potential implications of this significant modification.
Czech Republic exempts Bitcoin and digital assets from capital gains tax if held for over three years. The new regulation, set to take effect in mid-2025, eliminates previous disadvantages for long-term cryptocurrency holders. The Czech Chamber of Deputies approved the new law in January, aligning the country's crypto taxation with the European Union's Markets in Crypto-Assets (MiCA) regulations. Additionally, the Czech National Bank is reviewing a proposal to add Bitcoin to its reserves, although this process may take several months and any exposure to Bitcoin will be significantly lower than the initially proposed 5% of reserves.
Trump Media and Technology Group (TMTG), the parent company behind Truth Social, has filed trademark applications for Bitcoin and US industry investment products. The company plans to launch a new financial services and fintech brand called Truth.Fi, which will include exchange-traded funds (ETFs) tracking Bitcoin and key US industries, such as manufacturing and energy. TMTG is majority-owned by former US President Donald Trump and aims to expand its brand beyond social media by capitalizing on the growing interest in cryptocurrency and sectors vital to US economic strength.
Bitcoin treasury adoption is growing in Latin America, mirroring the strategic BTC reserve plan in the United States. Major corporations in the region, such as Mercado Libre and Bitfar

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