Microsoft Highlights Gieni AI as AI Reference at Build 2025: Enabling Real-Time Insights within Microsoft 365 Tools

Microsoft has highlighted Gieni AI as a vertical AI reference at Build 2025, featuring its market intelligence platform as a reference case for vertical AI integration. Gieni AI provides real-time insights and industry-specific answers to complex questions using a hybrid intelligence model. The platform has been integrated with Microsoft Copilot and is available on the Microsoft Marketplace for Copilot Studio.

Microsoft has been actively promoting its AI assistant, Copilot, by prominently displaying it in Bing search results, particularly when users search for competing AI services. This strategy has sparked discussions about user choice and search engine ethics. The Copilot widget, labeled "Your Copilot is here," appears at the top of search results when users look for AI services like ChatGPT, Google's Gemini, or Claude. This placement could potentially mislead users into interacting with Microsoft's AI assistant instead of the service they initially searched for.

Microsoft's marketing strategy for Copilot is part of its broader effort to increase usage and justify significant investments in AI technology. The company has been funneling resources into Copilot development, even at the cost of job cuts in other areas. The fiscal fourth quarter results showed a 21% boost in search and news advertising revenue, which may be partially attributed to these promotional tactics. While other tech giants like Google also promote their AI services, Microsoft's approach with Copilot on Bing appears more aggressive.

The aggressive promotion of Copilot has drawn criticism from some users and tech commentators. Concerns have been raised about the potential for user confusion and the ethics of using search results to redirect users to Microsoft's own services. Some view this as an extension of Microsoft's previous tactics to promote its Edge browser, which have been seen as intrusive by many users. The intense competition in the AI assistant market, with ChatGPT boasting 700 million weekly users and Google's Gemini having 400 million monthly users, has driven Microsoft to adopt more aggressive promotional strategies to close the gap and increase Copilot's market share.

In a separate development, Comp AI, an emerging player in the compliance automation space, has secured $2.6 million in pre-seed funding. This funding will support the company's expansion, including the launch of its AI Agent Studio and the development of an open-source platform for security professionals and auditors. Comp AI aims to automate up to 90% of the compliance process, offering a modern alternative to traditional, labor-intensive compliance platforms.

Microsoft continues to evolve its Copilot platform, with recent updates bringing practical enhancements that reflect a deeper understanding of how organizations use AI in real-world workflows. These updates include Copilot Analytics for measuring employee adoption and pre-built Copilot Agents for specific business scenarios. Gieni AI, a vertical AI reference at Microsoft's Build 2025, features its market intelligence platform as a case study for vertical AI integration. Gieni AI provides real-time insights and industry-specific answers using a hybrid intelligence model, integrated with Microsoft Copilot and available on the Microsoft Marketplace for Copilot Studio.

As the AI assistant market continues to evolve, it remains to be seen how users will respond to these promotional tactics and whether they will influence the competitive landscape in the long term.

References:
[1] https://theoutpost.ai/news-story/microsoft-s-aggressive-copilot-promotion-on-bing-raises-concerns-18600/
[2] https://www.prnewswire.com/news-releases/comp-ai-secures-2-6m-pre-seed-to-disrupt-soc-2-market-302519788.html
[3] https://c5insight.com/microsoft-365-copilot-update-july-2025/