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Microsoft and Google Just Added AI to More Software. It Comes at a Cost

Harrison BrooksMonday, Jan 20, 2025 4:25 am ET
4min read


Microsoft and Google have recently expanded their AI offerings, integrating advanced AI models into their software suites. While these advancements promise significant benefits, they also come with potential costs and challenges. Let's delve into the details and explore the implications of these developments.



Microsoft Azure OpenAI Service

Microsoft has partnered with OpenAI to bring large-scale AI models to Azure, its cloud computing platform. The Azure OpenAI Service offers access to models like GPT-4o and GPT-3.5-Turbo, enabling developers to harness the power of AI for various applications. The service provides two primary pricing options: Standard (On-Demand) and Provisioned Throughput Units (PTUs).

*Standard (On-Demand) Pricing:*
- GPT-4o: $0.02 per 1,000 tokens (input) and $0.06 per 1,000 tokens (output)
- GPT-3.5-Turbo: $0.002 per 1,000 tokens (input) and $0.008 per 1,000 tokens (output)

*Provisioned Throughput Units (PTUs):*
- GPT-4o: $0.015 per PTU per hour
- GPT-3.5-Turbo: $0.0015 per PTU per hour



Google Vertex AI

Google's Vertex AI offers a unified platform for building, deploying, and managing AI models. It provides pre-built AI models and the ability to train custom models. The pricing structure is based on pay-as-you-go and custom AI pricing.

*Pay-As-You-Go Pricing:*
- Text Generation: $0.004 per 1,000 tokens (input) and $0.016 per 1,000 tokens (output)
- Translation: $0.02 per 1,000 characters (input) and $0.08 per 1,000 characters (output)

*Custom AI Pricing:*
- Training: $0.004 per GPU-hour
- Deployment: $0.004 per instance-hour



Benefits and Challenges

The integration of AI into software suites offers numerous benefits, such as accelerated growth, improved user experiences, and new revenue streams. However, it also presents challenges, including disruption, vendor switching, job displacement, data privacy concerns, and ethical considerations.

As AI becomes more prevalent in software development, companies must carefully evaluate the costs and benefits of integrating these advanced models into their products. By doing so, they can make informed decisions about AI adoption and ensure they are prepared to address the potential challenges that lie ahead.

In conclusion, Microsoft and Google's expanded AI offerings promise significant advancements in software development. However, companies must be aware of the potential costs and challenges associated with AI integration and make strategic decisions to maximize the benefits while mitigating the risks.
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