Michelle Wie West’s Strategic Bet on Togethxr: A Catalyst for Women’s Sports Dominance in 2025

Former LPGA star Michelle Wie West is doubling down on her influence in women’s sports through a strategic investment in Togethxr, a women-founded media and apparel brand on a trajectory to redefine the industry. By leveraging her status as a trailblazer in golf and a vocal advocate for women’s sports equity, Wie West is not just backing a company—she’s betting on a cultural shift.

The Michelle Wie West-Togethxr Partnership: Beyond Dollars and Deals

Wie West’s investment, while undisclosed in size, marks her evolution from athlete to strategic influencer. Her role as a “strategic advisor” focuses on amplifying Togethxr’s presence in women’s golf, a sector she has personally shaped through her career and the Mizuho Americas Open tournament. “Togethxr is a barrier-breaking company that is synonymous with elevating the visibility of women in sports through storytelling,” Wie West said, emphasizing her vision to expand the brand’s reach into underrepresented athletic spaces.

The Numbers: A Rapidly Scaling Business Model

Togethxr’s 2024 performance signals its potential to hit its ambitious $30 million revenue target by 2025—a fivefold increase from its 2024 revenue of $6 million. The company’s rise is fueled by its viral apparel line, which generated $6M in 2024 alone, and its pivot into media content and live events. A key driver is the hiring of Nancy Dubuc, former CEO of Vice Media Group, who will lead its expansion into multi-platform storytelling.

Data Note: The global women’s sportswear market is projected to grow at a 6.2% CAGR through 2025, per Grand View Research, aligning with Togethxr’s aggressive revenue targets.

The Growth Playbook: Media, Mentorship, and Momentum

Togethxr’s 2025 strategy hinges on three pillars:
1. Media Expansion: Dubuc’s leadership will focus on original content partnerships with streaming platforms like Amazon Prime and FuboTV, capitalizing on rising demand for women’s sports narratives.
2. Mentorship Networks: Wie West’s involvement aims to bridge junior and professional golfers through mentorship programs, fostering a pipeline of talent and fans.
3. Diversification: Beyond apparel, the company plans to launch consumer products and live events, such as its upcoming “Women’s Sports Summit,” to deepen engagement.

The company’s financial health supports these ambitions. After achieving profitability in 2024, Togethxr has secured growth capital from investors like BBG Ventures (via Susan Lyne) and Locker Room Capital, which have backed ventures like the NWSL and Serena Williams’ ventures.

The Bottom Line: Betting on a Cultural Tsunami

The stakes are high, but the tailwinds are stronger. Women’s sports viewership has surged in recent years—ESPN reported a 40% increase in live-streamed women’s events in 2023—and brands are scrambling to monetize this shift. Togethxr’s dual focus on cultural storytelling (via apparel and media) and grassroots mentorship positions it to capture both consumer spending and corporate sponsorships.

With Nancy Dubuc’s media expertise, Michelle Wie West’s golf-world credibility, and a valuation that has already doubled since its last funding round, Togethxr is primed to capitalize on a $30 million revenue target that’s far more than a number—it’s a statement of intent.

Conclusion: A $30M Milestone, But the Real Prize is Cultural Dominance

Togethxr’s 2025 goals are ambitious, but the data backs its path to success. A tripling of revenue in 2024, a 17% year-over-year jump in social media reach (now 3.5 million followers), and partnerships with industry leaders like Dubuc and Wie West suggest the company is on track. By 2025, its $30 million revenue milestone will mark more than financial growth—it’ll signal the arrival of a new era where women’s sports are no longer niche but mainstream, and brands like Togethxr are the architects of that shift.

The investment thesis? Togethxr isn’t just selling shirts or streaming content—it’s selling a cultural movement. And in 2025, that movement is set to go viral.