MGM Resorts Expands Responsible Gaming Initiatives with GameSense Messaging in NFL Stadiums

MGM Resorts International is expanding its responsible gaming initiatives by partnering with the American Gaming Association and BetMGM to promote GameSense messaging in select NFL stadiums. The company has certified over 1,900 GameSense Advisors and contributed $250,000 to the International Center for Responsible Gaming. The partnership aims to raise awareness about responsible gaming practices and advance research in the industry.

MGM Resorts International (MGM) and its subsidiary BetMGM are ramping up their responsible gaming efforts this September during Responsible Gaming Education Month (RGEM 2025). The companies have partnered with the American Gaming Association (AGA) to enhance GameSense® messaging presence in select NFL stadiums, including a new venue, Lincoln Financial Field. This initiative aims to raise awareness about responsible gaming practices and support ongoing research in the industry.

The partnership will feature expanded visibility of GameSense messaging on stadium scoreboards and gameday magazines. Additionally, the program will promote responsible gaming messages at BetMGM Sportsbooks, Las Vegas marquees, and the new MGM Grand Live Dealer studio. Key developments include a $250,000 contribution to the International Center for Responsible Gaming (ICRG) for research and the certification of over 1,900 GameSense Advisors.

Rhea Loney, Chief Compliance Officer at BetMGM, underscored the importance of this partnership: "Placing GameSense in league stadiums gives us direct access to millions of fans each week. It's a powerful platform to promote public awareness and amplify our company's commitment to providing a safe and informed gambling experience."

Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, added, "Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate."

The collaboration between MGM, BetMGM, and the AGA is part of a broader effort to enhance responsible gaming outcomes. Joe Maloney, SVP Strategic Communications at the AGA, noted, "Collaboration plays a vital role in enhancing responsible gaming outcomes. We're proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference."

For more information, follow @BetMGM and @mgmresorts on X.

References:
[1] https://www.prnewswire.com/news-releases/mgm-resorts--betmgm-expand-responsible-gaming-presence-with-increased-gamesense-messaging-in-nfl-stadiums-302542255.html
[2] https://www.stocktitan.net/news/MGM/mgm-resorts-betmgm-expand-responsible-gaming-presence-with-increased-9xdnxcsvz3ac.html