MGLD Latest Report

Performance of the Quarterly Report

The Marygold (stock code: MGLD) recorded a total operating revenue of RMB80,040,000 as of December 31, 2024, a YoY decrease of 5.33%. This change indicates that the company is facing significant revenue pressure, which may affect its financial health and overall profitability.

Key Data in the Quarterly Report

1. The total operating revenue in 2024 was RMB80,040,000, a YoY decrease of 5.33% from RMB84,570,000 in 2023.

2. Operating expenses, special items reached RMB15,660,000 in 2024, up from RMB11,870,000 in 2023, adding pressure to operating income.

3. Sales expenses increased by 33.30% YoY in 2024Q1-9, mainly due to increased salaries, rent, advertising, and e-commerce channel expenses.

4. The gain from changes in fair value decreased by 152.90%, affecting the company's net income.

5. Other income decreased by 58.90%, mainly due to a decrease in government subsidies.

Industry Comparison

1. Overall industry analysis: The overall industry faced revenue pressure in 2024, affected by the slowdown in the macro economy and intensified competition. Many companies experienced a downward trend in revenue, indicating that the industry's overall profitability is affected and requires more effective market response strategies.

2. Peer evaluation analysis: The Marygold's revenue decline was significant, indicating its relatively weaker competitiveness in the market. This requires attention to its relative position in the industry and future market strategies to enhance revenue and profitability.

Summary

The Marygold faced multiple challenges in 2024, including intensified market competition, changing consumer demand, and macroeconomic uncertainty, which collectively led to a decline in its operating revenue. The company needs to re-examine its marketing strategies and product innovation to address future market challenges.

Opportunities

1. Enhancing product innovation and market promotion to improve brand awareness and possibly regain market share.

2. Adapting to changing consumer demands and developing new products in line with market trends may bring new revenue sources.

3. Seeking cooperation and alliances in the competitive market to enhance competitiveness.

Risks

1. Continued intensification of market competition may lead to further loss of market share.

2. Uncertainty in the macroeconomic environment may continue to affect consumer spending, limiting revenue growth.

3. Increased costs (such as increased sales expenses) may further compress the company's profit margin.