Mexican Billionaire Maria Asunción Aramburuzabala Prepares $8 Billion Succession

Maria Asunción Aramburuzabala, herdeira da cerveja Corona, está preparando a sucessão de US$ 8 bilhões. Ela contratou executivos experientes para ajudar a liderar seu family office, Tresalia Capital, enquanto se afasta das funções diárias. Sua fortuna cresceu sob sua gestão para US$ 8,2 bilhões, tornando-a a segunda mulher mais rica da América Latina. Ela está garantindo que a história não se repita após a morte de seu pai e está preparando os seus filhos, Pablo e Santiago Zapata Aramburuzabala, para liderarem a Tresalia no futuro.

Maria Asunción Aramburuzabala, the Mexican billionaire and heiress to the Corona beer fortune, is preparing for the succession of her $8.2 billion wealth. As she approaches the age her father was when he died, Aramburuzabala is ensuring a smooth transition for her family office, Tresalia Capital, by hiring experienced executives to lead it in her absence. Her fortune has grown significantly under her stewardship, making her the second-richest woman in Latin America, according to the Bloomberg Billionaires Index [1].

Aramburuzabala has recruited executives with extensive finance experience to help lead Tresalia Capital. These include Rodolfo Perez, plucked from Goldman Sachs Group Inc. to succeed her as chief executive officer, Antonio Gonzalez Anaya from Credit Suisse as head of research during the pandemic, and Bruce Zimmerman, former chief investment officer for Ray Dalio’s family office, as an investment director last year [1].

The high-profile hires are part of Aramburuzabala's strategy to transfer her wealth to the next generation while avoiding the pressures she faced after her father's death. Her sons, Pablo and Santiago Zapata Aramburuzabala, are now in their 30s and have time to earn their stripes in the business world before potentially leading Tresalia. Pablo, the elder of the two, is a managing director at Tresalia and helps oversee its private equity division [1].

Aramburuzabala's preparations for succession are notable as many family offices still lack a succession plan. A recent survey by UBS Group AG found that almost half of their family office clients do not have a succession plan in place [1].

Tresalia Capital has invested in and exited various businesses, including Mexican media company Grupo Televisa SAB, fashion brand Tory Burch, and data center operator Kio Networks. It has also stayed close to its roots in the consumer space, investing in companies like Kraft Heinz Co. and JAB Holding Co. [1].

Aramburuzabala stepped down from her board roles at AB InBev and Coty Inc. in 2023 and 2023, respectively, and is now focusing on her hobbies such as travel, animal photography, and deep-sea diving [1].

References:

[1] https://www.bloomberg.com/news/articles/2025-06-30/billionaire-corona-beer-heiress-prepares-family-office-for-succession