MEXC Sees 12.4% Monthly Inflow Surge, Driven by Strategic Initiatives

MEXC, a prominent centralized exchange (CEX), has demonstrated remarkable resilience and growth amidst a challenging market environment. Over the past month, the exchange recorded a net inflow of $1.79 billion, marking a 12.4% increase from the previous month. This performance positions MEXC among the top three exchanges globally in terms of monthly inflows, according to data from DeFiLlama. The exchange's total value locked (TVL) stands at $2.8 billion as of April 9, 2025, underscoring its growing credibility and ability to attract liquidity despite ongoing market volatility.

MEXC's success can be attributed to several strategic initiatives that have driven user engagement and fund inflows. The exchange's "Zero Trading Fee" campaign significantly boosted trading volume and user participation. During March, MEXC introduced trading pairs such as SOL/USDT, HYPE/USDT, and S/USDT, resulting in a 17.8% month-over-month increase in the number of traders and a 170.2% surge in trading volume. Notably, SOL/USDT saw a 185.62% increase in trading volume, with its average daily trading volume accounting for 19.0% of MEXC's total futures trading volume. This campaign not only enhanced MEXC's market share but also ignited user trading enthusiasm, driving substantial fund inflows to the platform.

Another key driver of MEXC's growth is its strategic focus on the BNB Chain ecosystem. In March, BNB Chain ecosystem tokens accounted for 50.8% of new token spot trading users, a 30.1% month-over-month increase, while their trading volume share soared to 56.6%, reflecting a 63.5% month-over-month growth. The top five BNB Chain ecosystem tokens delivered an average return of 3,760%, creating significant profit opportunities for users and fueling a trading frenzy. Star tokens like MUBARAK, BUBB, and TUT led the charge with gains of 10,900%, 4,168%, and 2,000%, respectively, contributing to new token trading volume.

MEXC's first-mover advantage in launching high-potential tokens has also been a significant factor in its success. On March 14, 2025, MEXC became the first exchange to list MUBARAK, outpacing all other platforms. Within 24 hours of its launch, MUBARAK surged by 1,377.5%, reaching a peak price of $0.22—a staggering 10,900% increase from its listing price. By the close of March 18, MUBARAK's average daily trading volume had grown by 197% compared to March 15–16, with the number of traders rising by 76% month-over-month, reflecting sustained user enthusiasm.

In addition to these initiatives, MEXC's launch of DEX+, a hybrid centralized-decentralized trading platform, has further enhanced its appeal to users. DEX+ allows users to engage in decentralized trading without leaving the MEXC app or website, providing access to a wide range of on-chain assets. Currently, DEX+ supports over 15,000 tokens across the Solana and BNB Chain ecosystems, covering a broad spectrum of on-chain assets. This innovative model not only enhances trading convenience but also strengthens MEXC's appeal to on-chain trading users, further driving fund inflows.

With $1.79 billion in fund inflows over the past month and a 63.9% fund inflow efficiency, MEXC has demonstrated its competitive strength among global cryptocurrency exchanges. Whether through its "Zero Trading Fee" campaign to boost trading activity, its strategic focus on the BNB Chain ecosystem, its first-mover advantage in launching high-potential tokens, or the innovative launch of DEX+, MEXC has leveraged innovation to drive rapid fund inflows. Looking ahead, as the crypto market continues to evolve, MEXC is well-positioned to attract more global users and solidify its market standing by further enhancing user experience and expanding its market presence.