MEXC Launches $1 Million IP Campaign With 400% APR Staking

MEXC, a leading global cryptocurrency exchange, has partnered with Story Network (IP) to launch a $1 million prize pool campaign. The initiative, which runs from 10:00 on August 11 to 10:00 on September 10 (UTC), features a range of incentives including zero trading fees on IP pairs, staking rewards of up to 400% APR, and multiple reward opportunities across spot and futures trading. The campaign aims to drive user participation and engagement by offering competitive financial benefits, particularly for new users who complete Advanced KYC verification [1].

The campaign includes four distinct events. The first offers zero fees on IP Spot and Futures trading for the duration of the event. The second provides new users with the opportunity to stake 20–100 IP tokens for three days and earn up to 400% APR on a first-come, first-served basis. The third and fourth events involve spot and futures trading challenges with shared rewards of 20,000 IP tokens and 200,000 USDT in futures bonuses, respectively. These elements combine to create a multifaceted incentive structure that rewards both volume and participation [1].

By aligning with Story Network (IP), MEXC is tapping into growing interest in blockchain-based staking and yield-generating assets. The high APR, while promotional in nature, signals the platform’s aggressive approach to attracting new users and retaining existing ones. Such strategies are increasingly common in the crypto space, where exchanges compete for market share through financial incentives and user-focused campaigns. However, the sustainability of 400% APR over the campaign period remains uncertain due to market volatility and the fluctuating nature of staking yields [1].

The launch of this campaign follows MEXC’s recent “Proof of Trust” initiative, which emphasizes transparency and user safety [2]. This alignment of promotional incentives with broader trust-building measures may help MEXC differentiate itself in a competitive landscape. The campaign’s timing at the end of August also aligns with a period of heightened trading activity, potentially increasing the campaign’s visibility and impact.

Overall, the $1 million prize pool represents a significant investment in user engagement. Success will depend on MEXC’s ability to effectively communicate the benefits of the campaign and attract a diverse user base. The initiative reflects a broader trend among exchanges to leverage high-value rewards as a tool for growth and user retention in the crypto market.

Source:

[1] MEXC Partners with Story Network (IP) to Launch $1 Million Prize Pool Campaign (https://coinjournal.net/news/mexc-partners-with-story-network-ip-to-launch-1m-prize-pool-campaign/)

[2] MEXC Rolls Out “Proof of Trust” to Strengthen Transparency (https://www.globenewswire.com/news-release/2025/08/11/3130701/0/en/MEXC-Rolls-Out-Proof-of-Trust-to-Strengthen-Transparency-and-User-Safety.html)