MEXC’s Zero-Fee Gamble Drives Record Growth in Stablecoin Trading

MEXC, a leading global cryptocurrency exchange, reported significant growth in the second quarter of 2025 following the implementation of a zero-fee trading strategy for select futures pairs. The initiative focused on high-demand trading pairs, particularly those involving USDC, a compliant stablecoin that has seen substantial market expansion. By removing trading fees, the platform aimed to lower entry barriers for traders and facilitate participation in the growing stablecoin market, which reached a record $243.1 billion in total market capitalization during the period [1].

The Q2 zero-fee promotions led to a notable increase in trading volume across several key USDC pairs. The CoinGecko Q2 2025 Crypto Industry Report indicated a 24% increase in total crypto market capitalization, aligning with MEXC’s strategic focus on USDC-margined pairs and DeFi-related assets. USDC alone saw a $1.4 billion increase in its market cap, reflecting the rising demand for stablecoins as a reliable trading asset. The campaign successfully attracted user participation, with several pairs emerging as top performers [1].

MEXC’s market share in key trading pairs also showed strong gains, particularly in the mainstream crypto and DeFi sectors. TON/USDC held a 42% market share, ETH/USDT captured 33%, and HYPE/USDC secured 21%. Additionally, ONDO/USDC and POPCAT/USDC each gained 5% in market share during the quarter. These figures indicate a shift in user preferences from Q1’s meme coin frenzy to more established and infrastructure-driven assets. MEXC capitalized on this trend by introducing zero-fee promotions for these in-demand tokens [1].

The zero-fee strategy was designed to cater to a broad range of trading styles and risk tolerances. ETH/USDT served as a benchmark for stable mainstream assets, while pairs such as SUI/USDC and TON/USDC provided exposure to emerging blockchain ecosystems. HYPE/USDC and POPCAT/USDC offered opportunities for traders interested in newer projects and high-risk meme coins. By offering diverse options, MEXC enhanced its platform’s inclusivity and appeal to a wide user base [1].

The strategy’s success was driven by its ability to reduce trading costs, which in turn stimulated higher trading volume and market share growth. The elimination of fees created a positive feedback loop, encouraging more users to engage with MEXC’s platform. The strategic selection of trending pairs allowed MEXC to deliver value through diversified options, efficient liquidity, and low-cost access to popular trading pairs. These outcomes position the exchange for sustained growth in the futures trading space and across a broader range of asset categories [1].

Founded in 2018, MEXC serves over 40 million users in more than 170 countries and is known for its user-friendly interface and low trading fees. The exchange offers a broad selection of trending tokens and frequent airdrop opportunities, making it a preferred platform for both novice and experienced traders. MEXC’s commitment to innovation and simplicity continues to drive its expansion and solidify its competitive position in the crypto market [1].

Source: [1] MEXC's Q2 Zero-Fee Strategy Delivers Record Growth in High-Demand Pairs (https://captainaltcoin.com/mexcs-q2-zero-fee-strategy-delivers-record-growth-in-high-demand-pairs/)