MEXC's Zero-Fee Campaign Drives 170.2% Trading Volume Surge

MEXC, a prominent global cryptocurrency exchange, has reported a significant surge in trading activity following the launch of its Zero-Fee Trading Campaign in the first quarter of 2025. The campaign aimed to eliminate fees from specific futures trading pairs, thereby enhancing user engagement and driving substantial growth across key platform metrics.

Throughout the first three months of the year, the platform experienced a 17.8% increase in monthly active traders and a 170.2% surge in trading volume. This growth was fueled by the introduction of popular trading pairs such as SOL/USDT, HYPE/USDT, and S/USDT, which aligned with user preferences and overall market trends. These listings further solidified MEXC’s position as a leader in both exchange performance and liquidity depth.

The campaign’s most active trading pairs included SOL/USDT, DOGE/USDT, ADA/USDT, TRUMPOFFICIAL/USDT, and SUI/USDT. SOL/USDT achieved the highest trading volume increase of 185.62%, comprising 19% of total futures trading volume and becoming the leading pair of the quarter. ADA/USDT showed outstanding growth with a 369.44% increase in trading volume and a 393.05% increase in daily average share, underscoring the effectiveness of zero fees in boosting interest for promising assets.

In terms of market share growth, AIXBT/USDT led the rankings with a 331% increase, followed by DOGE/USDT (+283%) and SOL/USDT (+209%). Notably, DOGE/USDT and SOL/USDT achieved the highest market share in their categories on CoinMarketCap, at 30.5% and 30.3%, respectively. ADA/USDT followed with a 20.6% share, securing second place in its category, while HYPE/USDT posted a 165% increase in market share.

The Zero Trading Fee Campaign established MEXC as a leading force behind market volume and activity for both well-known and up-and-coming tokens. By eliminating fees on popular trading pairs, MEXC achieved wider trader participation and increased liquidity. The campaign’s success is attributed to precise timing, well-chosen trading pairs, and a clear, simplified fee structure, rather than external incentives or large-scale marketing. These results suggest that subtle adjustments to cost structures can have an outsized impact on user engagement and trading dynamics.