MEXC Boosts Trader Engagement with 2 BTC Gamified Countdown Challenge

MEXC, a global cryptocurrency exchange with over 40 million users, has launched its “Race to Zero” event with a total prize pool of up to 2 BTC. The initiative, announced on September 24, 2025, invites traders to compete in a time-based challenge where participants must stop a countdown as close to 0:00 as possible. The top winner will receive up to 1 BTC, while ranks 2–100 will share the remaining BTC pool. Additionally, a separate lucky draw offers 80,000 USDT in prizes, with individual rewards capped at 500 USDT. The event runs from September 23 to October 8, 2025, with early-bird registration open until September 23MEXC Launches ^[1].

Participants can register via the event page, earning free passes by completing early-bird tasks or accumulating points during the race period through daily, leaderboard, or exclusive challenges. Each attempt consumes one pass, and scores are determined by how closely users stop the countdown to zero. Stops within the final three seconds earn points proportional to proximity, while stops between 3–8 seconds yield no score. Accumulated points determine leaderboard rankings, with every 600 points granting one lucky draw entryMEXC Launches “Race to Zero” Event with a Total Prize Pool of Up …^[2].

The event aligns with MEXC’s broader strategy to enhance user engagement through gamified trading experiences. The exchange has previously leveraged zero-fee campaigns on high-demand futures pairs to drive growth, a tactic that contributed to record trading volumes in Q2 2025. By combining low-cost access to markets with incentive-driven events, MEXC aims to attract both novice and seasoned traders, reinforcing its position as a user-friendly platform with a broad selection of trending tokens and airdrop opportunitiesMEXC’s Zero-Fee Futures Strategy Fuels Record Q2 Growth as …^[3].

MEXC’s user-centric approach is further underscored by its emphasis on accessibility and innovation. The platform’s low trading fees and intuitive design cater to a diverse audience, spanning 170+ countries. The “Race to Zero” event exemplifies this philosophy, offering a blend of entertainment and financial rewards to foster community participation. Early-bird registrants, who completed tasks before the official race period, gain additional passes, incentivizing proactive engagementMEXC launches ^[4].

The initiative reflects the exchange’s ability to adapt to market dynamics. Recent data from CoinGecko indicates a 24% quarter-on-quarter rise in cryptocurrency market capitalization, driven by stablecoin adoption and regulatory clarity in the U.S. MEXC’s focus on $USDC-margined futures pairs during its zero-fee campaigns highlights its alignment with these trends, capturing liquidity in fast-growing sectors such as $TON, $ETH, and meme coins like $POPCATMEXC’s Zero-Fee Futures Strategy Fuels Record Q2 Growth as …^[3].

Participants are advised to review the event rules carefully, as demo rounds do not contribute to final scores. Rewards will be distributed within seven business days after the event concludes. MEXC reiterated its commitment to transparency, directing users to its official website for real-time updates and participation detailsMEXC Launches ^[1].