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MEXC Airdrops Drive 35% User Growth, $13.5M Prize Pool Attracts 469K Users

Coin WorldWednesday, Apr 23, 2025 5:37 am ET

1min read

MEXC, a leading cryptocurrency exchange, has published a report detailing the substantial impact of airdrops on user acquisition and growth. The report reveals that airdrops have become a highly effective method for attracting new users, with some months seeing up to 35% of new users joining through these events.

As of April 20, 2025, the total prize pool for MEXC's airdrop events has accumulated to approximately $13,556,900. This significant prize pool has successfully attracted 469,205 users to the platform. The data shows that the highest levels of participation in these airdrop events are from the CIS region, Southeast Asia, and South Asia, with participation rates of 67%, 51%, and 32% respectively. These regions have demonstrated a strong interest in airdrop events, contributing significantly to the overall user growth on the MEXC platform.

The effectiveness of airdrops in driving user growth can be attributed to their ability to incentivize new users to join the platform. By offering free tokens or other rewards, airdrops generate excitement and a sense of opportunity, encouraging potential users to sign up and engage with the platform. This strategy not only increases the user base but also fosters a sense of community and loyalty among new users.

The high participation rates in the CIS region, Southeast Asia, and South Asia indicate that these regions are particularly receptive to the airdrop strategy. This receptiveness could be due to the growing interest in cryptocurrency and blockchain technology in these regions, as well as the potential for financial gain through airdrops. The success of airdrops in these regions underscores the importance of tailoring marketing strategies to the specific needs and interests of different user demographics.

In summary, the MEXC report highlights the effectiveness of airdrops as a user acquisition strategy. By offering attractive rewards and incentives, airdrops have successfully driven user growth on the MEXC platform, with new users accounting for up to 35% of total registrations in some months. The high participation rates in key regions further emphasize the potential of airdrops as a powerful tool for user acquisition and engagement.

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