MEXC's Airdrop Blitz: Zero-Fee Gambit Ignites Crypto Arms Race

MEXC, the Seychelles-based cryptocurrency exchange, has made a significant move by listing TEN Protocol (TEN) in its Innovation Zone, a segment reserved for projects with high growth potential. The exchange announced that trading for the TEN/USDT and TEN/USDC pairs would commence on November 27, 2025, at 13:00 UTC and 13:20 UTC, respectively according to the announcement. This listing is accompanied by an Airdrop+ event offering 75,000 USDT in rewards, aiming to incentivize early participation. TEN Protocol, a Layer 2 rollup solution, introduces programmable encryption and confidential computing to Web3, enabling smart contracts to handle both public and private data within a single framework. The native TEN token serves multiple functions, including transaction fees, data storage, validator staking, and governance, with a total supply of 1 billion tokens according to the official announcement.

The timing of this listing aligns with MEXC's broader strategy to support emerging projects and attract traders through competitive incentives. For instance, the exchange is offering zero trading fees for the TEN/USDT pair until December 11, 2025, while the TEN/USDC pair will maintain permanent zero fees as reported. This follows a pattern seen in MEXC's recent campaigns, such as the ENA Extravaganza, which generated $79.7 billion in trading volume and attracted over 51,000 participants. Similarly, the Blue Chip Blitz campaign, featuring blue-chip assets like BTC and ETH, drew 150,000 users and a $2 million reward pool. These initiatives highlight MEXC's focus on blending user engagement with market opportunities.

The listing of TEN Protocol also coincides with the debut of the BEST token on MEXC, another high-profile event. According to the presale results, the BEST token raised $17.6 million in a presale involving 55,000 participants. Its listing on MEXC's Innovation Zone, scheduled for November 28, 2025, is supported by a 1.2 million $BEST and 45,000 USDT airdrop, running until December 4, 2025. This dual strategy-combining token listings with airdrops-reflects MEXC's competitive positioning in the crypto exchange market. The BEST token, native to the Best Wallet ecosystem, emphasizes multi-chain functionality, gas-free transactions, and automated investment tools like DCA (Dollar-Cost Averaging) and staking aggregators.

MEXC's approach to fostering innovation is further underscored by its zero-fee promotions and airdrop campaigns, which have become a hallmark of its user acquisition strategy. For example, the ENA Extravaganza and Blue Chip Blitz campaigns leveraged zero-fee trading and high-yield staking pools to drive engagement. These tactics have positioned MEXC as a platform of choice for both retail and institutional traders, with over 40 million users across 170+ countries. The exchange's emphasis on security, liquidity, and user-friendly interfaces also aligns with its mission to simplify crypto trading as stated in the official announcement.

Looking ahead, the success of these initiatives will depend on market adoption and the performance of listed tokens. The TEN Protocol's focus on data privacy and scalability could attract developers and enterprises seeking Ethereum-compatible solutions. Meanwhile, the BEST token's integration of DeFi features and multi-chain support may appeal to users prioritizing utility and accessibility. As the crypto landscape evolves, MEXC's ability to balance innovation with user incentives will likely remain a critical factor in its growth trajectory.