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T-Mobile's prepaid service division, Metro, has introduced four new plans with a five-year price guarantee, with monthly fees as low as $25 per line. This move comes as consumers become more cost-conscious due to persistent inflation and economic uncertainty, including concerns about a potential recession sparked by Donald Trump's trade wars.
Metro's strategy aims to protect its market share from competitors who are increasing promotional efforts and bundling wireless services with broadband packages to attract customers. The new plans offer a range of benefits, including unlimited talk and text, and varying amounts of high-speed data, all with the assurance of no price increases for five years.
T-Mobile's Consumer Group President, Jon Freier, stated, "We understand the current situation. People's budgets are really tight. That's why we're offering customers a higher level of network connectivity, along with the perks everyone loves and can afford."
The four prepaid plans, available starting Thursday, cater to different consumer needs. The most affordable option, the "Metro Starter Kit," is designed for families of four, with a monthly fee of $25 per line, offering basic services and a 5G-capable phone. The "Metro Starter Plus Kit" is priced at a fixed $40 per month, with special discounts for two lines. The "Metro
Unlimited" and "Metro Plus" plans offer more data and features, with monthly fees of $30 and $35 per line, respectively, for up to four lines.In addition to the prepaid plans,
has also launched two postpaid wireless plans, "Magenta MAX" and "Magenta MAX Plus," which include benefits such as the Go5G Plus service, additional hotspot data, and satellite service based on Starlink until the end of the year.This pricing strategy is part of a broader trend in the telecommunications industry, with competitors such as Comcast and Verizon also introducing multi-year price lock guarantees for their internet and network services. Metro's five-year price lock is a significant differentiator, providing customers with long-term cost certainty and helping the company stand out in a competitive market.

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