Metaverse Fashion Week Returns to Decentraland in 2025

Metaverse Fashion Week (MVFW) is set to return to Decentraland from April 9–12, 2025, marking a significant event in the evolving landscape of digital fashion. This year's theme, "Infinite Identities," will feature over 47 global designers and brands who will use digital mediums to challenge creative boundaries and express cultural identities. The event comes at a time when traditional luxury sales are declining, and consumer preferences are shifting, making digital fashion a relevant and meaningful response to these industry changes.

The event will be hosted on Decentraland 2.0, which offers improved visuals, greater interactivity, and better accessibility. These enhancements, developed during the event's hiatus, provide an immersive and engaging environment for attendees and creators. Bay Backner, Head Producer of MVFW, highlights the significance of this year's event, stating that digital fashion can elevate unheard voices, ask important questions, and spark real cultural change. In a time when the physical world feels increasingly heavy or limiting, third spaces like Decentraland become places where people can breathe, create, and truly be themselves.

Runways at MVFW 2025 will redefine the classic format through immersive, collaborative, and interactive experiences. Attendees can expect creative surprises as designers present innovative animated collections that blur the line between digital and physical fashion. Cyberdog, a London-based brand, will bring its neon-infused, rave-culture aesthetic into the virtual realm, blending futuristic fashion with underground electronic subcultures. Free The Youth, a Ghanaian collective, will highlight African streetwear and creativity, celebrating bold, culturally driven designs that bridge physical and virtual worlds.

The Banners We Wear, Decentraland’s inaugural MVFW Prize, will unveil deeply personal collections from emerging designers. With a $15,000 prize pool, this competition challenged designers globally to create digital wearables that convey powerful messages about identity, activism, and resilience. Winning entries will debut on a dedicated runway, spotlighting urgent social narratives and elevating voices often marginalized in mainstream fashion.

At the heart of MVFW 2025 are 16 interactive designer showrooms, each exploring the interplay between fashion, technology, and cultural narrative. These showrooms are divided into two thematic zones, Augmented Self and Storied Self, offering distinct yet complementary perspectives on digital self-expression. The Augmented Self zone will highlight innovative uses of AI, AR, and digital-physical (“phygital”) fashion, including AI-driven styling by Digital Drip, AR-enhanced virtual fashion by FFFACE.ME, NFT-powered wearable collaborations from Another-1 X Templa, and microchip manicure technology from Chipped.

The Storied Self zone will be dedicated to fashion as cultural storytelling, spotlighting global narratives and identity-driven collections. Key highlights include adaptive fashion for prosthetics by Ukraine’s SVD Denim, mycelium-inspired digital wearables from Amsterdam’s GLTCH Atelier, and culturally resonant digital storytelling from Puerto Rico’s Spatialgineers Collective. These showrooms will provide attendees with a deeper understanding of how digital fashion can be used to tell stories and express cultural identities.

In addition to the runways and showrooms, MVFW 2025 will feature immersive experiences and insightful conversations. Attendees will have the opportunity to engage with designers, explore the latest trends in digital fashion, and participate in discussions about the future of the industry. The event will also showcase the latest advancements in technology, providing a glimpse into the future of fashion and its potential to challenge borders, identity, and the limits of physical fashion.