Metaplanet Inc. Buys 797 BTC for $93.6 Million, Boosts Holdings to 16,352 BTC

Metaplanet Inc., a Tokyo-listed entity, under the leadership of CEO Simon Gerovich, is aggressively accumulating Bitcoin, aiming to transform into Asia’s largest Bitcoin-holding public company. The company’s strategy reflects growing corporate interest in Bitcoin, potentially influencing market dynamics and inspiring other companies to consider cryptocurrency as a treasury asset.

Metaplanet Inc.’s recent strategic shift marks a significant move towards Bitcoin acquisition. The company previously operated as a budget hotel provider before pivoting towards becoming Asia’s most substantial Bitcoin holder. Metaplanet’s new approach involves aggressively accumulating Bitcoin, adding 797 BTC to its portfolio. This strategy, part of a plan spearheaded by CEO Simon Gerovich, aligns the company with MicroStrategy’s approach in utilizing Bitcoin as a treasury asset. Gerovich has stated, “Our aggressive Bitcoin accumulation strategy is a long-term vision to hedge against market volatility.”

Metaplanet, a Japanese investment firm, has made a significant move in the cryptocurrency market by purchasing 797 bitcoins for approximately $93.6 million. This acquisition, announced on July 14, 2025, brings the company's total Bitcoin holdings to 16,352 BTC, valued at around $1.64 billion. The purchase was made at an average price of $117,451 per coin, reflecting the firm's strategic approach to capitalizing on the current bull market.

Metaplanet's aggressive Bitcoin acquisition strategy has positioned it as one of the largest public Bitcoin holders globally. The firm's total cost basis for its Bitcoin investments stands at $414,214,677, demonstrating a strong conviction in the cryptocurrency's long-term value. This latest purchase follows a series of acquisitions funded by capital market activities and operating income, further solidifying Metaplanet's status as a key player in the institutional adoption of digital assets.

The company's recent Bitcoin yield of over 435% in 2025 has outperformed expectations and provided strong returns for shareholders. Metaplanet CEO Simon Gerovich emphasized the firm's commitment to long-term Bitcoin accumulation as a strategic treasury reserve policy. This move aligns with the growing trend of corporate crypto adoption, as more institutions recognize Bitcoin's role as a hedge against inflation and monetary debasement.

Metaplanet's aggressive buying spree has seen the firm accumulate 3,002 BTC in the past week and 7,464 BTC over the last 30 days. This rapid accumulation has positioned Metaplanet as a top institutional holder, challenging the dominance of MicroStrategy, the U.S.-based software firm led by Michael Saylor, which holds over 200,000 BTC in its treasury. The competitive dynamic between major institutions racing to secure BTC in their portfolios is further fueled by the growing perception of Bitcoin as "digital gold," especially as fiat currencies face mounting inflationary pressures.

The Bitcoin market is currently experiencing a historic rally, with prices soaring to a record $121,209, pushing its total market capitalization to $2.4 trillion. This surge in price comes on the back of rising institutional demand and significant inflows into spot Bitcoin ETFs. The trend reflects growing investor confidence in Bitcoin's role as a hedge against inflation and monetary debasement, particularly amid concerns over loose fiscal policy.

Metaplanet's stock, traded on the Tokyo Stock Exchange, has been closely tracking its Bitcoin holdings. Analysts note that the market-adjusted net asset value (mNAV) has tightened to 3.78 following the latest purchase, potentially signaling an undervalued asset relative to its growing BTC reserves. While Metaplanet's stock remained relatively flat in early trading on Monday, analysts are optimistic about its future performance, setting a new price target of 2,400 JPY, representing a 50% upside from its current level.

Metaplanet's bold moves highlight the changing dynamics of modern treasury management and the accelerating convergence between traditional finance and decentralized assets. As Bitcoin continues to gain legitimacy among corporations, hedge funds, and governments, Metaplanet's strategy of building a Bitcoin-heavy balance sheet could become a blueprint for other publicly listed companies in Asia and beyond. With a total of 16,352 BTC now under its control and prices at record highs, Metaplanet is positioning itself as a key player in the global transition to blockchain-based finance.