Metaplanet Boosts Bitcoin Holdings by 797 BTC, 42.4% Revenue Growth

Japanese investment firm Metaplanet has expanded its Bitcoin holdings by acquiring an additional 797 BTC, investing approximately 13.8 billion yen, or around $93 million, in the process. This purchase brings Metaplanet's total Bitcoin holdings to 16,352 BTC, valued at around $1.64 billion. The firm's CEO, Simon Gerovich, confirmed the acquisition, noting that the Bitcoin was purchased at an average price of around $117,000 per coin. This latest acquisition underscores Metaplanet's consistent strategy of accumulating Bitcoin, which has been a cornerstone of its investment approach.

Metaplanet's rapid rise through the ranks of Bitcoin holders is notable, especially considering its transition from a traditional hotel management company to a Bitcoin-focused treasury firm just last year. The company now ranks as the fifth-largest publicly listed corporate holder of Bitcoin globally. Metaplanet has set an ambitious goal to hold over 210,000 BTC by the end of 2027, which is around 1% of the total Bitcoin supply. To achieve this target, the company is exploring leveraged strategies, including borrowing against its BTC holdings to fund strategic acquisitions.

In a recent interview, Gerovich likened the current environment to a “Bitcoin gold rush,” suggesting that the company plans to branch out into digital financial services and other cash-generating sectors. Metaplanet's bold pivot to crypto is already yielding results. According to its Q2 2025 earnings report, the company posted revenue of nearly 1.1 billion yen (approximately $7.6 million)—a 42.4% year-over-year increase. This growth is primarily attributed to Bitcoin-related activities, including the appreciation of its BTC reserves and BTC-backed financial instruments. The company's share price has become increasingly correlated with Bitcoin's performance, reflecting a trend seen among other crypto-heavy public firms.

The Bitcoin price outlook remains bullish, with market watchers seeing BTC potentially targeting $130,000 and above if current trends continue. Metaplanet's aggressive BTC accumulation strategy is further evidence that corporate treasuries are beginning to see Bitcoin as a core reserve asset, similar to how gold was treated in traditional finance. As Bitcoin continues to climb, Metaplanet's model of long-term accumulation, treasury optimization, and strategic investment may become a blueprint for other publicly traded firms navigating the new digital financial landscape.