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Metaplanet, a Tokyo-listed company often referred to as “Asia’s
,” has made a significant move in the cryptocurrency market by acquiring 319 Bitcoin (BTC) worth 3.78 billion yen ($26.3 million). This purchase was made at an average price of 12,849,780 yen ($82,549) per coin, bringing the company's total holdings to 4,525 BTC. Metaplanet has ambitious plans to increase its Bitcoin holdings by 470% to reach 10,000 BTC by the end of 2025.CEO Simon Gerovich highlighted the company's strategy, stating that Metaplanet will continue to expand its BTC holdings by utilizing the most accretive capital market tools available. The company has engaged in various capital market activities, including issuing stock acquisition rights and bonds, to fund its accumulation strategy. Gerovich tweeted on Saturday, reflecting on the company's achievements, “Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury Company.”
The Bitcoin purchase comes during a period of uncertainty in digital asset markets, with BTC dropping more than 2% on Sunday during Asian trading hours, sliding to $83,482. This market movement coincided with mixed signals from Washington regarding U.S. trade policy toward China. By Monday, 1 a.m. ET, Bitcoin had recovered slightly, trading up 0.4% over 24 hours at $84,990. Ether was up 1.8% to $1,638 over the same period, while other top cryptocurrencies by market cap posted slight gains or remained unchanged.
Traditional markets showed resilience despite comments from the Trump administration about new tariffs on Chinese electronics. Nasdaq 100 futures rose over 1% in early trading, while S&P 500 futures climbed 0.7%. Metaplanet's strategic decisions include appointing Eric Trump, son of U.S. President Donald Trump, to its newly formed Strategic Advisory Board. The company cited his “business expertise and passion for Bitcoin” as key factors in the appointment. Metaplanet is following a strategy similar to Michael Saylor’s MicroStrategy, which has influenced many publicly listed firms to add Bitcoin to their treasury holdings.
The Tokyo-listed firm made this purchase as the Trump administration continues to send mixed messages about tariffs. While smartphones and semiconductors were temporarily excluded from a proposed 10% “reciprocal” tariff, President Trump later clarified that these products will remain subject to a separate 20% national security levy. Commerce Secretary Howard Lutnick indicated that more sector-specific tariffs are expected within the next two months. This policy uncertainty has created volatility in both traditional and cryptocurrency markets.
The Trump administration has also launched two Bitcoin-related initiatives: a Strategic Bitcoin Reserve funded by seized BTC and held as a permanent national asset, and a U.S. Digital Asset Stockpile, which includes other confiscated cryptocurrencies. Metaplanet’s latest Bitcoin purchase represents another step in its mission to become a leading Bitcoin treasury company in Asia. The firm’s stock rose 3.71% following the announcement.

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