Metaplanet Boosts Bitcoin Holdings by 15.1% in a Week

Metaplanet, a Japanese investment firm, has expanded its Bitcoin holdings by acquiring an additional 2,205 BTC, bringing its total holdings to 15,555 BTC. This purchase, valued at approximately 34.5 billion yen (about $238.7 million), was disclosed on July 7, 2025. The acquisition pushes Metaplanet’s Bitcoin treasury to roughly 225.8 billion yen ($1.7 billion) at an average purchase price of 14.5 million yen per coin.

Metaplanet has been aggressively building its Bitcoin reserves since designating Bitcoin treasury operations as an official business unit in December 2024. In just the past week, the company added 2,017 BTC, boosting its BTC Yield — a metric tracking Bitcoin per fully diluted share — by 15.1% between July 1 and July 7. Quarter-to-date, these purchases amount to 31.7 billion yen in fresh BTC accumulation. Metaplanet’s BTC Yield has surged an impressive 416.6% year-to-date, according to CEO Simon Gerovich, who shared on X: “Metaplanet has acquired 2,205 BTC for ~$238.7 million at ~$108,237 per bitcoin and has achieved BTC Yield of 416.6% YTD 2025. As of 7/7/2025, we hold 15,555 $BTC acquired for ~$1.54 billion at ~$99,307 per bitcoin.”

The continued acquisitions have been financed through a mix of operating income and capital market activities, including an early redemption of 6 billion yen from a recent bond issuance, repaid with proceeds from stock acquisition rights exercises. Since March 2025, the company’s BTC holdings have skyrocketed from under 4,000 BTC to over 15,500 BTC, effectively quadrupling in just four months. The firm’s Bitcoin-focused strategy mirrors that of a U.S.-based firm but with a distinctly Japanese approach.

However, the long-term viability of corporate Bitcoin treasury strategies is drawing scrutiny. Analysts have questioned whether the era of “easy gains” for corporate BTC treasuries might be ending as the market matures. Similarly, concerns have been raised about at-the-market (ATM) share issuance programs — often used to fund BTC acquisitions — becoming dilutive if a company’s stock price approaches its Bitcoin net asset value (NAV). Legal risks in the sector are also rising, with class-action lawsuits being filed against firms that have aggressively pursued Bitcoin strategies.

Despite growing skepticism, Metaplanet’s bullish stance suggests the company sees Bitcoin as a transformative store of value within its corporate balance sheet, setting an aggressive precedent for other firms exploring digital assets. Metaplanet plans to reach 210,000 BTC by 2027 using capital market tools and income to expand its bitcoin treasury strategy.