Metaplanet Boosts Bitcoin Holdings by 14% in July, Share Value Surges 345%

Metaplanet, a Tokyo-based company, has set an ambitious goal to increase its Bitcoin holdings from 15,555 BTC to 210,000 BTC by 2027. This aggressive strategy involves using Bitcoin reserves as collateral for acquisitions, including ventures into digital banking. CEO Simon Gerovich described the process as a competitive race during a ‘Bitcoin gold rush’, aiming for rapid growth and self-financing through increased BTC accumulation. As of July 7, 2025, the company increased its Bitcoin assets by acquiring an additional 2,204 BTC.

Metaplanet initiated its Bitcoin accumulation strategy, termed as “Phase 1”, in 2024 as a hedge against inflation. The company’s objective is to achieve an inventory of 210,000 BTC, representing 1% of the total Bitcoin supply, to gain a competitive scale advantage in Japan. Gerovich emphasized the importance of quick accumulation to minimize competitive threats, stating that the target amount holds psychological significance by equating to 1% of Bitcoin’s total supply.

The recent acquisition of 2,204 BTC in early July involved an expenditure of $237 million at an average price of $107,700 per BTC, increasing the company’s average purchase to $99,985 per BTC. This move positively affected Metaplanet’s share value, which surged by 345% since the beginning of the year, elevating the company’s market valuation to $7 billion.

In “Phase 2”, Metaplanet plans to leverage its Bitcoin as bond-like collateral to generate cash through loans. Gerovich indicated a focus on acquiring a profitable digital bank to enhance services to individual clients, which could open new revenue streams and reinforce their reserves. While current examples of cryptocurrency-backed loans are limited, a pilot project was initiated this April by Standard Chartered and OKX. Additionally, Metaplanet has declined convertible bonds linked to share prices, showing preference towards issuing preferred shares to finance growth.

Metaplanet's aggressive acquisition strategy underscores its commitment to Bitcoin as a key component of its investment portfolio. The company's total Bitcoin holdings now stand at 15,555 BTC, valued at approximately 31.7 billion yen. This move not only strengthens Metaplanet's position in the cryptocurrency market but also highlights its confidence in the long-term potential of Bitcoin. The company's recent acquisition is a testament to its proactive approach in accumulating Bitcoin, which is expected to continue in the coming years. By 2027, Metaplanet aims to hold over 210,000 BTC, positioning itself as a major player in the global cryptocurrency landscape.

The acquisition of 2,205 BTC by Metaplanet is the largest single-day purchase by the company to date. This move has not only increased its Bitcoin holdings but also solidified its position as one of the top corporate Bitcoin holders globally. The company's aggressive strategy is expected to continue, with further acquisitions planned in the near future. Metaplanet's aggressive growth strategy in the Bitcoin market is a clear indication of its confidence in the digital asset. This move underscores Metaplanet's commitment to Bitcoin as a key component of its investment portfolio and its belief in the long-term potential of the digital asset. The company's aggressive strategy is expected to continue, with further acquisitions planned in the coming years.