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Metaplanet, a Tokyo-based hospitality and investment firm, has reported a record-breaking revenue of 877 million Japanese yen (approximately $6 million) for the first quarter of 2025. This significant achievement is largely attributed to the company's aggressive Bitcoin investment strategy, which accounted for 88% of its total revenue. The firm's Bitcoin holdings have surged, with an acquisition of 5,034 Bitcoins between January 1 and May 10, bringing its total holdings to 6,796 BTC. This makes Metaplanet the largest public Bitcoin holder in Asia and the 11th largest worldwide.
The company's success in Bitcoin investments has not only boosted its revenue but also attracted a substantial number of investors. The number of shareholders has increased by 500% over the past year, reaching 64,000 by the end of Q1 2025. This surge in investor confidence is a testament to the company's strategic approach to cryptocurrencies and its ability to generate significant returns.
Metaplanet's Bitcoin strategy has also had a positive impact on its stock market performance. The price of its shares has increased by 70.91% since the beginning of the year, reflecting investors' recognition of the company's early and bold move into Bitcoin investment. The firm's moving-strike warrants program, which did not set a specific price for new shares, has been highly successful. By the beginning of May, 87% of the program had been completed, earning 76.6 billion yen ($524.8 million). This influx of capital has enabled the firm to reach 68% of its 10,000 BTC target.
The average price per coin for Metaplanet's Bitcoins is ¥13.27 million or approximately $90,929. Despite the volatility in Bitcoin prices, the firm has recorded impressive results. The BTC yield increased by nearly 300% in the previous quarter and stood at 95.6% by Q1 2025. Metaplanet plans for a 232% yield for the entire year, with 35% expected in both the third and fourth quarters.
On May 12, 2025, Metaplanet announced in a public filing that it had invested in Bitcoin, purchasing a total of 1,241 BTC for ¥16.5 billion ($119 million). The average price per coin was ¥14.85 million ($95,700), bringing the company's total crypto assets to approximately $583 million or ¥90.1 billion.
Metaplanet's focus on Bitcoin has not only increased its earnings but also established it as the top Bitcoin treasury firm in Asia. The company's success serves as a model for traditional sectors looking to explore digital assets. As Metaplanet continues to innovate and expand its Bitcoin holdings, its strategy may redefine how legacy sectors approach digital finance.

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