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ConsenSys CEO Joseph Lubin confirmed on September 18, 2025, that MetaMask’s long-anticipated native token,
, is poised to launch “sooner than you would expect” [1]. The announcement, made during an interview with The Block, marks the first definitive acknowledgment from ConsenSys leadership regarding the token’s imminent release. Lubin emphasized that the MASK token is central to decentralizing key aspects of MetaMask’s operations, aligning with Ethereum’s broader goals of progressive decentralization. This follows years of speculation since 2021, when MetaMask engineer Erik Marks first proposed a token-driven community ownership model [2].The token is expected to integrate closely with ConsenSys’
network, a zero-knowledge rollup layer-2 blockchain designed to reduce transaction costs. Lubin cited Linea’s recent token distribution model as a blueprint for MASK, noting that 15% of Linea tokens were retained by ConsenSys, while 85% were allocated to developers, liquidity providers, and ecosystem incentives [3]. This approach prioritizes community participation over centralized control, a strategy that could reinforce MetaMask’s 30 million monthly active user base as a foundation for the token’s adoption [4].MetaMask co-founder Dan Finlay reiterated that any official announcements or airdrops would be communicated directly within the wallet interface to mitigate scams [5]. Users are advised to ignore external promotions, as fraudulent claims have historically surged during token speculation cycles. Finlay also highlighted the regulatory environment under the current U.S. administration as a safer context for token issuance [6].
The launch of MASK is likely to coincide with MetaMask’s recent expansion into stablecoins, including the MetaMask USD (mUSD) token, which is backed by U.S. dollars or short-term Treasury assets. mUSD, now live on Ethereum and Linea, could serve as a complementary asset for liquidity and transaction rails within the ecosystem [7]. Analysts suggest that the combination of mUSD and MASK may create a robust framework for decentralized finance (DeFi) activities, such as staking, governance, and user rewards [8].
Market reactions to the token’s potential launch are anticipated to include short-term volatility, speculative buying in Layer-2 projects like Linea, and increased social media activity around airdrops [9]. Long-term value, however, will depend on the token’s utility, supply rules, and real-world adoption. If executed successfully, MASK could position MetaMask as a foundational layer in the next phase of DeFi and Web3 adoption, reinforcing Ethereum’s dominance in the space [10].
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