Meta's Zuckerberg: Threads reaches 400 million monthly active users

Meta's Zuckerberg: Threads reaches 400 million monthly active users

Meta's social media platform Threads has reached a significant milestone, with the app now boasting over 400 million monthly active users. This achievement marks a substantial growth from the 175 million users it had around its first birthday last summer [3].

The app, launched in July 2023 with an impressive 100 million sign-ups in its first days, has quickly positioned itself as a formidable competitor to Elon Musk's X. Mark Zuckerberg, Meta's CEO, had expressed ambitions for Threads, setting a goal of one billion users [3].

The rapid growth of Threads is evident in its daily active mobile users, which have increased by 128% from last year, reaching 115.1 million users in June [3]. Although X still maintains a slight lead with 132 million daily active mobile users, the gap is narrowing, with Threads' daily active mobile users in the U.S. at 15.3 million compared to X's 22.9 million [3].

This growth comes amidst a broader trend of increasing user engagement on social media platforms. As users seek more interactive and personalized experiences, apps like Threads are well-positioned to capitalize on this demand.

The success of Threads is a testament to Meta's strategic focus on innovation and user engagement. The app's ability to attract a large user base within a short period underscores the company's ability to adapt and respond to market trends.

References:
[1] https://www.theverge.com/news/758208/threads-surpassed-400-million-monthly-active-users
[2] https://www.marketbeat.com/instant-alerts/filing-union-heritage-capital-llc-invests-148-million-in-meta-platforms-inc-nasdaqmeta-2025-08-12/
[3] https://www.fastcompany.com/91384230/meta-threads-just-achieved-its-biggest-milestone-yet