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META vs. MSFT: AI Showdown – Who's the Better Bet?

Eli GrantSaturday, Nov 30, 2024 5:56 pm ET
3min read


In the rapidly evolving landscape of artificial intelligence, two tech giants have emerged as clear front-runners: Meta (META) and Microsoft (MSFT). Both companies have made significant investments in AI, but which one offers better long-term returns for investors? Let's dive into the details to assess their AI strategies, products, and financials.

Meta's AI Strategy: Open and Aggressive
Meta has been aggressive in its AI investments, committing $35 billion in 2024 alone. The company's open-source approach, as seen with the Llama 3 model, promotes collaboration and innovation. Meta's AI integrations across its apps, like Meta AI, have driven strong user adoption, with over 400 million monthly active users. Additionally, Meta's AI ad tools have seen robust uptake, with over 15 million ads created using them in the last month.

Microsoft's AI Strategy: Partnership and Integration
Microsoft has taken a different approach, focusing on strategic partnerships and integrating AI across its product suite. Its collaboration with OpenAI has enabled advanced AI capabilities, such as Microsoft 365 Copilot. With nearly 1,000 customers providing direct feedback and over 700 product updates, Microsoft's AI offerings have resonated with users. The company's AI also extends to Azure, where it offers a range of AI models and tools for developers.

AI Products and Services: Meta vs. Microsoft
Meta AI, with its seamless integration into popular social media platforms, has driven wide adoption. Meanwhile, Microsoft 365 Copilot's seamless integration with Office apps and other Microsoft services has made it a valuable productivity tool for businesses and consumers alike.

Financials: Meta vs. Microsoft
Meta's revenue growth has been impressive, with an 82% increase in the past year. The company's higher dividend yield (0.82% vs. 0.00% for MSFT) and market capitalization ($1.441T vs. $3.049T for MSFT) suggest stronger potential for long-term returns. However, Microsoft's intrinsic value offers a substantial margin of security for investors, with an appealing EV-to-EBITDA multiple of 20.3.



The AI race between Meta and Microsoft is a close one. While Meta's aggressive AI spending and open-source approach may lead to more innovation and growth, Microsoft's strategic partnerships and conservative spending may result in steadier growth and less risk. Both companies show strong AI leadership, but investors should consider their preferences for growth, risk, and long-term potential when deciding between META and MSFT.

Disclaimer: the above is a summary showing certain market information. AInvest is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from a third party source. Communications displaying market prices, data and other information available in this post are meant for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.