Meta Unveils AI Smart Glasses Hypernova, Shifts Strategy

Meta, the company behind the metaverse platform, is pinning its hopes on AI-powered smart glasses to drive new growth. During the company's July earnings call, the chief executive officer expressed that AI glasses would be the primary method for integrating super intelligence into daily life.

Meta is expected to unveil its latest AI smart glasses at its upcoming developer conference. The new glasses, named Hypernova, are developed in collaboration with EssilorLuxottica, the parent company of Ray-Ban and Oakley. This move signifies a shift in Meta's AI product strategy from virtual reality headsets to a new domain.

The Hypernova glasses are anticipated to be priced at around 800 dollars, which some analysts believe could be a barrier to widespread adoption. However, others suggest that this price point might fill the gap between early adopters and mainstream consumers.

Competitors such as Apple, Samsung, and Amazon are also expected to launch their own smart glasses in the coming years, intensifying the competition in this emerging market.

Despite the challenges, analysts remain optimistic about the potential of smart glasses. They believe that while it may take some time for the technology to mature, smart glasses could become an important computing platform in the future.

Meta's focus on AI smart glasses is part of a broader strategy to integrate advanced technologies into everyday life. The company's existing AI glasses, such as the Ray-Ban Stories, have shown promising sales figures, with a more than twofold increase in sales in the first half of this year compared to the same period last year.

As Meta continues to invest in AI and smart glasses technology, it aims to solidify its position as a leader in the AI industry. The company's efforts to develop cutting-edge AI solutions are expected to drive technological innovation and commercialization, further cementing its role in advancing China's AI industry to a global leadership position.