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Meta's Threads App Surpasses 400 Million Monthly Active Users
ByAinvest
Tuesday, Aug 12, 2025 1:47 pm ET1min read
Meta's Threads app has surpassed 400M monthly active users, up 20M from last month. The text-based social media app, led by Instagram head Adam Mosseri, continues to grow rapidly.
Meta's Threads app has achieved a significant milestone, surpassing 400 million monthly active users (MAUs) [2]. This growth, which represents a 20 million increase from the previous month, underscores the app's rapid expansion since its launch in July 2023 [3].The app, led by Instagram head Adam Mosseri, has been growing at a remarkable pace. In just two years, Threads has managed to attract a substantial user base, positioning itself as a formidable competitor to Elon Musk's X (formerly Twitter) [3]. This rapid growth is particularly notable given that X has a larger user base of approximately 600 million MAUs [1].
Meta's Threads has seen impressive daily active user (DAU) growth on mobile devices. As of June 2025, Threads had 115.1 million daily active mobile users, representing a 127.8% increase compared to the previous year [3]. While X still leads in daily mobile users with 132 million, Threads is closing the gap rapidly [1].
However, Threads lags behind X in terms of daily web visits. X saw 145.8 million daily web visits in June, compared to Threads' 6.9 million [1]. This disparity highlights an area where Threads can focus on improving to better compete with X.
The app's success can be attributed to its unique features and community-driven approach. Unlike X, Threads is not trying to be a carbon copy. Instead, it has fostered new communities with a friendlier tone and added features such as trending topics, live sports scores, and integration with the fediverse [1]. These features have contributed to its appeal and rapid user growth.
Despite the impressive milestone, Meta's Threads still has a long way to go to reach its billion-user goal set by CEO Mark Zuckerberg [1]. However, the recent growth suggests that the app is well on its way to becoming a significant player in the social media landscape.
References:
[1] https://www.fastcompany.com/91384230/meta-threads-just-achieved-its-biggest-milestone-yet
[2] https://seekingalpha.com/news/4484075-daily-active-users-on-metas-threads-app-cross-above-400m
[3] https://techcrunch.com/2025/08/12/threads-now-has-more-than-400-million-monthly-active-users/
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