Meta's Threads App to be Led by Connor Hayes, Longtime Company Executive.
ByAinvest
Thursday, Jul 17, 2025 1:40 pm ET1min read
META--
Hayes, a veteran of Meta with over 14 years of experience, has held significant roles at both Meta and Instagram. He most recently served as the vice president of product for generative AI at Meta [1]. His appointment as the head of Threads marks a significant milestone for the two-year-old product, which has gained over 380 million users as of July 2025 [2].
The appointment is part of Meta's ongoing efforts to develop Threads into a standalone platform. Mosseri noted in a staff memo that the app has grown into a platform with its own culture and energy, with more than a third of daily users following different accounts on Threads than on Instagram [1]. Hayes will report directly to Mosseri and will oversee all product managers, engineers, designers, data scientists, and user experience researchers working on Threads [1].
Meta has been investing heavily in Threads, rolling out new features such as direct messaging to make the app more akin to X, formerly Twitter [1]. The appointment of Hayes signals Meta's commitment to the app's future and its potential as a direct competitor to X in the real-time social discourse market.
References:
[1] https://m.economictimes.com/tech/technology/meta-taps-connor-hayes-as-the-new-head-of-threads/articleshow/122659469.cms
[2] https://seekingalpha.com/news/4468545-metas-threads-app-to-be-headed-by-longtime-executive-connor-hayes
Meta Platforms' text-based social media app Threads will be headed by longtime executive Connor Hayes. Hayes will take over from Instagram head Adam Mosseri, who was overseeing Threads. Hayes, a veteran of the company, will lead the app's development as it continues to mature.
Meta Platforms has appointed Connor Hayes as the new head of its text-based social media app, Threads. Hayes will take over from Instagram head Adam Mosseri, who has been overseeing Threads since its inception [1]. This move comes as Threads continues to grow rapidly, with more than 350 million monthly users [1].Hayes, a veteran of Meta with over 14 years of experience, has held significant roles at both Meta and Instagram. He most recently served as the vice president of product for generative AI at Meta [1]. His appointment as the head of Threads marks a significant milestone for the two-year-old product, which has gained over 380 million users as of July 2025 [2].
The appointment is part of Meta's ongoing efforts to develop Threads into a standalone platform. Mosseri noted in a staff memo that the app has grown into a platform with its own culture and energy, with more than a third of daily users following different accounts on Threads than on Instagram [1]. Hayes will report directly to Mosseri and will oversee all product managers, engineers, designers, data scientists, and user experience researchers working on Threads [1].
Meta has been investing heavily in Threads, rolling out new features such as direct messaging to make the app more akin to X, formerly Twitter [1]. The appointment of Hayes signals Meta's commitment to the app's future and its potential as a direct competitor to X in the real-time social discourse market.
References:
[1] https://m.economictimes.com/tech/technology/meta-taps-connor-hayes-as-the-new-head-of-threads/articleshow/122659469.cms
[2] https://seekingalpha.com/news/4468545-metas-threads-app-to-be-headed-by-longtime-executive-connor-hayes
Stay ahead of the market.
Get curated U.S. market news, insights and key dates delivered to your inbox.
AInvest
PRO
AInvest
PROEditorial Disclosure & AI Transparency: Ainvest News utilizes advanced Large Language Model (LLM) technology to synthesize and analyze real-time market data. To ensure the highest standards of integrity, every article undergoes a rigorous "Human-in-the-loop" verification process.
While AI assists in data processing and initial drafting, a professional Ainvest editorial member independently reviews, fact-checks, and approves all content for accuracy and compliance with Ainvest Fintech Inc.’s editorial standards. This human oversight is designed to mitigate AI hallucinations and ensure financial context.
Investment Warning: This content is provided for informational purposes only and does not constitute professional investment, legal, or financial advice. Markets involve inherent risks. Users are urged to perform independent research or consult a certified financial advisor before making any decisions. Ainvest Fintech Inc. disclaims all liability for actions taken based on this information. Found an error?Report an Issue
Comments
No comments yet