Meta Stock Surges to Record High as Trading Volume Ranks Fourth in Market Activity

Meta (META) surged 3.15% on August 12, 2025, closing at an all-time high of $786.00, with a trading volume of $11.47 billion—a 96.04% increase from the prior day, ranking fourth in market activity. The stock’s rally reflects strong investor confidence in the company’s strategic direction and operational efficiency, supported by an 82% gross profit margin and robust financial health metrics.

The company’s Q2 2025 results exceeded expectations, driven by recovering advertising pricing, heightened user engagement, and widespread adoption of AI tools. Loop Capital raised its price target to $980, citing accelerated revenue growth, while Freedom Broker downgraded the stock to Hold despite a revised $800 target. Meta is also advancing its AI capabilities through partnerships with startups like Pika and Higgsfield, focusing on video creation and editing technologies. New Instagram features, including a repost function with creator attribution, aim to enhance user connectivity and content sharing.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day resulted in a moderate return. The total profit from December 2021 to August 2025 was $2,940, with a maximum drawdown of $-1,960 during the same period. The strategy's average daily return was 0.24%, with a Sharpe ratio of 0.67 and a maximum Sharpe of 1.2 over the past four years.