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Meta's Sports Engagement Report: Key Takeaways and Opportunities for Advertisers
ByAinvest
Tuesday, Sep 16, 2025 10:32 pm ET1min read
Meta has published a report with National Research Group on sports engagement on its platforms, highlighting the role of Meta's apps in sports-related discussion and community building. The report shows that Meta platforms are a key destination for sports engagement, with 17% of sports-related discussion happening on Meta apps. Facebook, Instagram, and WhatsApp are the top apps driving sports engagement, while Threads also plays a significant role. The report also explores the opportunities for sports-related advertisers and provides demographic insights for the Meta sports audience.
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