Meta's Big Bet on AI-Powered Humanoid Robots
Saturday, Feb 15, 2025 12:35 am ET
Meta, the parent company of Facebook, is following in the footsteps of Elon Musk's Tesla by planning a significant investment in AI-powered humanoid robots. The company is forming a new team within its Reality Labs hardware division to develop robots that can assist with physical tasks, according to internal company memos viewed by Reuters and Bloomberg.
Meta's Chief Technology Officer, Andrew Bosworth, outlined the plan in a memo, stating that the new robotics product group will focus on creating "consumer humanoid robots with a goal of maximizing Llama's platform capabilities." Llama is Meta's main series of AI foundation models, which power a growing suite of generative AI products on the company's social media platforms.
The division will be led by Marc Whitten, former CEO of self-driving car company Cruise, who was recently hired by Meta. Bloomberg reports that the company is working on its own humanoid robot hardware, initially targeting household chores, while aiming to create AI, sensors, and software that can power robots manufactured and sold by various companies.
Meta's entry into the humanoid robotics market comes as major tech companies and startups are pouring billions into developing AI-powered robots for manufacturing, logistics, and household tasks. However, progress has been slow, as researchers have found that language-related AI breakthroughs driving chatbot development have not necessarily helped with understanding the physical world.
Tesla CEO Elon Musk has said that the company's humanoid robot, Optimus, could perform many daily tasks and will eventually be sold to customers. Other businesses, such as Apptronik, have also made headway in the field, securing significant funding to scale the production of their AI-powered humanoid robots.
Meta plans to develop its own humanoid robot hardware, initially targeting household chores, while aiming to create AI, sensors, and software that can power robots manufactured and sold by various companies. The company has started discussing its plan with robotics companies, including Unitree Robotics and Figure AI, but does not immediately plan to launch its own branded humanoid robot.

Meta's investment in AI-powered humanoid robots is a strategic move that leverages the company's strengths in AI and hardware development. By focusing on household chores, Meta can tap into a large and growing market opportunity for consumer robotics. Additionally, the company's expertise in AI and software development positions it well to provide a comprehensive platform for robotics companies, generating revenue through licensing and partnerships.
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However, Meta's history of privacy concerns may raise apprehensions among consumers regarding the use of AI-powered humanoid robots in their homes. To address these concerns, the company should prioritize transparency, privacy by design, and robust security measures. By doing so, Meta can help alleviate consumer fears and build trust in its new robotics division.
In conclusion, Meta's planned investment in AI-powered humanoid robots is a strategic move that leverages the company's strengths in AI and hardware development. By targeting the consumer market and focusing on household chores, Meta can tap into a large and growing market opportunity. However, the company must address consumer privacy concerns to ensure the success of its new robotics division.