Meta to release smart glasses with Oakley and Prada, extending Luxottica partnership

Meta to release smart glasses with Oakley and Prada, extending Luxottica partnership

Meta has announced a new collaboration with Oakley, a subsidiary of Luxottica, to develop a line of next-generation smart glasses. The partnership, set to be unveiled on June 20, is the latest in a series of wearable tech ventures by Meta, following the releases of Ray-Ban Stories and Ray-Ban Meta Glasses [1].

The new smart glasses, codenamed "Supernova 2," are expected to target athletes and cyclists, aligning with Meta’s strategy to focus on performance-oriented wearables. The glasses are said to be inspired by the Oakley Sphaera, a multi-sport sunglasses model [1].

A key design feature rumored to be included is a central camera location, which could significantly alter the point-of-view perspective in recorded footage. The collaboration with Oakley is part of Meta’s broader strategy to expand its smart eyewear portfolio under the Luxottica Group SA umbrella [1].

This announcement follows Meta’s earlier exploration of collaborations with other Luxottica brands, with Oakley now taking the spotlight. The partnership is expected to benefit both companies, with Meta gaining access to Oakley’s athletic expertise and Oakley leveraging Meta’s technology and market reach [1].

Investors and financial professionals should keep an eye on this development, as it indicates Meta’s continued commitment to wearable tech and its potential to tap into new markets. The success of the Oakley Meta smart glasses could set a precedent for future collaborations and expansions in the wearable tech sector.

References:
[1] https://in.mashable.com/tech/95774/meta-oakley-to-unveil-new-smart-glasses-on-june-20-amid-growing-ar-push