Meta's Reels Surpasses $50 Billion Revenue Run Rate in Five Years
ByAinvest
Thursday, Jan 1, 2026 5:35 am ET1min read
META--
Meta's Reels, launched as a TikTok copycat, is now set to generate up to $50 billion in revenue annually, surpassing Coca-Cola and Nike. Instagram and Facebook Reels have surpassed this milestone, with the company planning to expand to more screens in 2026. This surpasses YouTube's expected $46 billion in ad revenue and TikTok's estimated $17 billion.
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