Meta Platforms (META) reported blowout Q2 results, with daily active users reaching 3.48 billion, up 6% YoY. Ad revenue surged 21% to $46.56 billion, and profitability increased. AI tools drove growth in conversions, personalization, and advertiser scaling. Despite this momentum, the market undervalues the company, making META a Bullish holding. Analysts target $1,086 per share within 12 months.
Meta Platforms Inc. (META) reported strong second-quarter (Q2) results, with daily active users (DAU) reaching 3.48 billion, up 6% year-over-year (YoY). The company's ad revenue surged 21% to $46.56 billion, while profitability also saw an increase. The integration of artificial intelligence (AI) tools played a significant role in driving growth in conversions, personalization, and advertiser scaling.
During the Q2 earnings call, CEO Mark Zuckerberg highlighted the company's strategic push into AI. Meta's AI-powered recommendation model for ads has improved performance by using more signals and a longer context, driving a 5% increase in ad conversions on Instagram and a 3% increase on Facebook. The company also introduced ads in WhatsApp Status and Channel Subscriptions in the Updates tab to help businesses, further expanding its monetization efforts.
Despite these impressive results, the market has undervalued Meta Platforms. Analysts predict that the company's earnings could grow at an annual rate of 17% over the next three to five years, with some predicting the stock could reach $1,086 per share within 12 months.
Meta's current market value is $1.9 trillion, and to surpass Nvidia and Palantir's collective worth of $4.6 trillion within five years, the company needs to achieve a 150% increase, valuing the stock at $4.7 trillion by 2030. This ambitious target suggests that investors have high expectations for Meta's future growth.
References:
[1] https://finance.yahoo.com/news/meta-platforms-surges-afterhours-delivering-204810326.html
[2] https://www.storyboard18.com/advertising/meta-pushes-deeper-into-monetization-with-ads-across-apps-ai-fuels-5-conversion-lift-on-instagram-in-q2-78049.htm
[3] https://finance.yahoo.com/news/prediction-1-artificial-intelligence-ai-075500543.html
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