Meta Partners with Midjourney to License AI Image and Video Models for Future Products.

Meta has partnered with Midjourney to license the startup's AI image and video generation technology for future products. The companies' R&D teams will collaborate on the project.

Meta, the social media giant, has announced a significant partnership with Midjourney, a leading AI image and video generation startup. The collaboration, revealed by Meta's Chief AI Officer Alexandr Wang, aims to license Midjourney's technology for integration into Meta's future AI models and products [1].

This partnership is expected to bolster Meta's position in the competitive AI landscape, particularly in image and video generation. Meta plans to leverage Midjourney's technology to develop products that can compete with industry leaders such as OpenAI's Sora, Black Forest Lab's Flux, and Google's Veo [2]. This move aligns with Meta's existing AI offerings, including the Imagine tool for image generation and Movie Gen for video creation.

Midjourney, co-founded in 2022, has quickly established itself as a leader in AI image generation, known for its realistic and unique style. By 2023, the startup was reportedly on track to generate $200 million in revenue [1]. Despite the partnership, Midjourney's CEO, David Holz, emphasized that the company remains independent and continues to operate without external investors [2].

This partnership is part of Meta's broader strategy to advance its AI capabilities. Recent initiatives include a hiring spree for AI talent, with some researchers offered compensation packages worth over $100 million, a $14 billion investment in Scale AI, and the acquisition of AI voice startup Play AI [1]. Meta has also held talks with several other leading AI labs about potential acquisitions.

Meta has been actively incorporating AI-generated content across its platforms. The Meta AI app features a feed of AI-generated images and videos, while Facebook, Instagram, and WhatsApp now offer options to create AI images within their interfaces [2]. The collaboration with Midjourney is expected to enhance these features and potentially introduce new AI-powered capabilities.

The partnership comes at a time when the AI industry faces scrutiny over copyright issues. Midjourney, along with other AI companies including Meta, has been sued by entities like Disney and Universal for allegedly training AI models on copyrighted works [1]. However, recent court cases have generally favored tech companies in disputes over AI training data.

While specific details of the partnership remain undisclosed, both Meta and Midjourney have expressed enthusiasm about the collaboration. Wang stated, "We are incredibly impressed by Midjourney. They have accomplished true feats of technical and aesthetic excellence, and we are thrilled to be working more closely with them" [2].

References:
[1] https://techcrunch.com/2025/08/22/meta-partners-with-midjourney-on-ai-image-and-video-models/
[2] https://theoutpost.ai/news-story/meta-partners-with-midjourney-to-enhance-ai-image-and-video-generation-capabilities-19446/