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Here’s the deal: META’s options market is screaming about a potential $700 price target, but technicals and news paint a mixed picture. Let’s break it down.
The Call-Put Imbalance and Whale MovesMETA’s options chain is a goldmine for clues. This Friday’s top call open interest piles up at $700 (18,724 contracts), $1000 (16,419), and $670 (11,002), while puts cluster at $600 (17,265) and $620 (12,263). The put/call ratio of 0.604 (calls > puts) suggests a bullish bias, but don’t ignore the puts—they’re a hedge against a potential pullback.
The real drama? A $2.37M block trade in META20260116C770 (strike $770, expiring Jan 16, 2026) signals big money betting on a prolonged rally. Combine that with the $700 call frenzy, and you’ve got a “buy the rumor, sell the news” setup. But here’s the catch: if the stock fails to break above $654.60 (intraday high), those calls could turn into a trap.
News: Ad Fraud Scandal vs. AI HypeMETA’s recent headlines are a tug-of-war. On one hand, the ad fraud scandal in China—where 16% of revenue came from scams—risks regulatory backlash and eroding trust. On the other, the AI push (e.g., $14B investment in Scale AI, closed models like “Avocado”) and undervalued DCF analysis ($841 intrinsic value) fuel optimism.
The key question: Will investors punish META for its ethical missteps, or reward its AI-driven ad targeting and hardware bets (Ray-Ban Meta sales up 200% YOY)? Right now, options traders seem to lean toward the latter—but the legal reckoning could introduce sudden volatility.
Trade Ideas: Calls, Puts, and Precision EntriesFor Options Traders:META’s path forward hinges on two forces: its AI-driven growth narrative and the fallout from its China ad scandal. The options market is pricing in a $700+ move, but technicals (MACD -0.47, RSI 63) suggest a choppy road. If the stock holds above $646.45, bulls could reclaim the $680–$700 range. But a breakdown below $634.26 (middle Bollinger Band) might trigger a test of $580.86 (lower band).
Bottom line: This is a high-conviction trade. If you’re in, manage risk aggressively. If you’re on the sidelines, watch for a post-earnings catalyst—or a legal headline that could flip the script entirely.

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