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Meta Explores Stablecoin Launch for Cross-Border Payments

Coin WorldMonday, May 12, 2025 2:57 pm ET
1min read

Meta, the parent company of facebook, is reportedly exploring the launch of a new stablecoin. According to sources familiar with the matter, meta has been in discussions with several crypto infrastructure companies to introduce stablecoins as a means of managing payouts. These talks are still in the early stages and are focused on enabling cross-border payments without the high fees typically associated with wire transfers.

One of the potential use cases for this stablecoin is to facilitate small payouts to content creators on Meta-owned platforms like Instagram. An executive from a crypto infrastructure provider suggested that using stablecoins for these payouts could be significantly less costly than using fiat currencies. This move aligns with Meta's broader strategy to integrate cryptocurrencies into its ecosystem, following the company's previous attempts to launch its own digital currency, Diem, which was ultimately abandoned due to regulatory challenges.

Meta has also reportedly hired a new executive with extensive crypto experience to assist with these discussions. Ginger Baker, a board member of the Stellar Development Foundation, joined Meta as VP of Product in January and is now playing a crucial role in the tech giant’s stablecoin efforts. Baker's expertise in the crypto space is expected to be instrumental in navigating the complexities of launching a stablecoin and ensuring regulatory compliance.

The interest in stablecoins is growing not only among tech giants like Meta but also among traditional financial institutions. Credit card giant Visa is investing in the stablecoin payments network BVNK to enhance its business-to-business transactions. Similarly, asset management titan Fidelity Investments is reportedly in the advanced stages of testing its own dollar-backed stablecoin. These developments indicate a broader trend of mainstream adoption of stablecoins as a means of facilitating faster, cheaper, and more efficient cross-border payments.

Ask Aime: Meta's stablecoin plans could revolutionize cross-border payments.

The regulatory environment for stablecoins in the US is also evolving, with legislative efforts underway to establish clear guidelines for their use. This regulatory clarity is expected to further boost the adoption of stablecoins by both crypto and non-crypto companies. Meta's foray into stablecoins, if successful, could set a precedent for other tech giants looking to integrate digital assets into their payment systems, potentially revolutionizing the way cross-border transactions are conducted.

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